SHEIN成为Q3全球访问量最大服装品牌：柔性供应链助力产业升级
中国青年网讯 - 根据数据分析网站Similarweb最新数据显示，中国跨境电商巨头SHEIN在2024年9月及第三季度成为全球访问量最大的服装与时尚品牌，季度流量份额达2.68%。
Youth.cn Report - According to Similarweb data, Chinese cross-border e-commerce giant SHEIN became the world's most visited apparel and fashion brand in September and Q3 2024, capturing 2.68% of global traffic share.
市场数据印证了SHEIN的快速增长：
• Earnest数据显示：2024年8月平台活跃用户数较1月增长近40%
• GlobalData报告：SHEIN已成为德国第四大服装品牌
Market data confirms SHEIN's rapid growth:
• Earnest data: Active users increased by nearly 40% from January to August 2024
• GlobalData report: SHEIN ranks as Germany's 4th largest apparel brand
供应链革命：小单快反模式颠覆行业
波士顿咨询报告指出，SHEIN代表的"按需生产"数字化DTC模式通过：
1. 100件起订的测试生产机制
2. 实时数据驱动的追单决策
3. 数字化全链路协同
将行业平均40-50%的库存率降至个位数。
Supply Chain Revolution: On-Demand Model Disrupts Industry
BCG report highlights SHEIN's digital DTC model featuring:
1. Test production starting from 100 units
2. Data-driven replenishment decisions
3. End-to-end digital collaboration
Reducing industry average 40-50% inventory rate to single digit.
技术创新赋能产业
• 开发100+专利制衣工具
• 建立服装制造创新研究中心
• 2023年开展600+场供应商培训
清华大学胡麒牧教授评价："SHEIN通过数字化贯穿产业链，使产业冗余降到最低"
Tech Innovation Empowers Industry
• Developed 100+ patented garment tools
• Established Apparel Manufacturing Innovation Center
• Conducted 600+ supplier trainings in 2023
Prof. Hu Qimu from Tsinghua University: "SHEIN's digital integration minimizes industrial redundancy"
随着在欧美主流市场持续突破，SHEIN的柔性供应链模式正为"中国智造"出海提供新范式。对外经济贸易大学陈进教授指出："敏捷供应链是打造出海新质生产力的重要途径"。
With continuous breakthroughs in Western markets, SHEIN's agile supply chain model is creating new paradigms for Chinese brands going global. Prof. Chen Jin notes: "Flexible supply chains are crucial for building new productive forces in globalization".
