谷歌更新网站声誉滥用政策：全面打击"寄生虫SEO"行为
政策更新要点 | Key Policy Updates
谷歌近期更新了其网站声誉滥用政策，明确将第一方参与或监督的内容纳入监管范围。这项更新是2024年3月核心算法更新的一部分。
Google has updated its Reputation Abuse policy, now clearly including first-party involvement or supervised content. This update is part of the March 2024 core algorithm update.
政策声明变化 | Policy Statement Changes
更新后的政策声明为："网站声誉滥用是指在网站上发布第三方页面，试图利用主机网站的排名信号来滥用搜索排名的做法。"
The updated policy states: "Reputation abuse is the practice of publishing third-party content on a site to attempt to manipulate search rankings by taking advantage of the host site's ranking signals."
变更原因 | Reasons for Change
谷歌表示，经过对"不同程度的第一方参与情况"的审查后发现，任何程度的第一方参与都无法改变内容的第三方本质或滥用行为的剥削性质。
Google stated that after reviewing "varying degrees of first-party involvement", they determined no amount of first-party participation changes the fundamental third-party nature or exploitative nature of the abuse.
执法方式 | Enforcement Methods
目前该政策仍通过人工审核执行，尚未算法化。违规网站将在Search Console收到通知，并可提交重新审核请求。
The policy is still enforced through manual review, not yet algorithmic. Violating sites will receive notifications in Search Console and can submit reconsideration requests.
行业影响 | Industry Impact
这项更新直接针对被业内称为"寄生虫SEO"的行为，旨在改善搜索质量。谷歌确认会使用网站范围信号来评估内容相关性。
This update directly targets what's known as "Parasite SEO" in the industry, aiming to improve search quality. Google confirmed using site-wide signals to evaluate content relevance.
特别说明 | Special Notes
谷歌强调并非所有第三方内容都违反政策，并重申算法会独立评估与主站内容差异大的页面，这些页面可能不会受益于网站范围的排名信号。
Google emphasized not all third-party content violates the policy, and reiterated that algorithms may treat content significantly different from main site content independently, which may not benefit from site-wide ranking signals.
