外贸服装价格低廉的真相：质量与品牌价值的博弈
为什么外贸服装如此便宜？这个问题困扰着许多消费者。实际上，外贸服装价格低廉背后有着合理的商业逻辑。
Why are foreign trade clothes so cheap? This question puzzles many consumers. In fact, there is a reasonable business logic behind the low prices of foreign trade clothing.
首先，外贸出口服装中"大路货"占比较大。这些服装即便带有品牌标志，其出口价格通常也较低。服装的实际价值主要包括面料成本和加工费用，这两项成本本身就比较有限。
Firstly, "mass-market goods" account for a large proportion of exported clothing. Even with brand labels, their export prices are usually low. The actual value of clothing mainly includes fabric costs and processing fees, both of which are inherently limited.
当然，使用高品质面料或采用复杂加工工艺的服装价格会相对较高，但总体来说，外贸服装本身的价值与其售价是相符的。
Of course, clothing made with high-quality fabrics or complex processing techniques will be relatively more expensive, but overall, the value of foreign trade clothing matches its selling price.
有趣的是，我们在商场购买的许多品牌服装，其品质可能还不如外贸服装，但售价却高出许多。这主要是因为品牌附加值在起作用。品牌服装的价格中包含了营销成本、品牌溢价等多重因素。
Interestingly, many branded clothes we buy in shopping malls may not be of better quality than foreign trade clothing, yet they are sold at much higher prices. This is mainly due to the added value of the brand. The price of branded clothing includes multiple factors such as marketing costs and brand premiums.
因此，外贸服装便宜并非因为"猫腻"，而是因为去除了中间环节和品牌溢价，让消费者能够以更实惠的价格获得质量不错的商品。
Therefore, foreign trade clothing is not cheap because of any "tricks", but because it removes intermediate links and brand premiums, allowing consumers to obtain good quality products at more affordable prices.
