跨境电商平台选择指南：Wish、亚马逊还是其他？
稳定的Shopify推广与谷歌SEO服务是跨境电商成功的关键因素之一。但在选择平台时，需要根据自身情况做出明智决策。
Stable Shopify promotion and Google SEO services are key factors for cross-border e-commerce success. However, choosing the right platform requires wise decisions based on individual circumstances.
1. 个人卖家：选择Wish平台
1. Individual sellers: Choose Wish platform
如果是以个人身份开店的话，Wish平台是个不错的选择。虽然平台政策有些特殊，但对个人卖家相对友好。
For individual sellers, Wish is a good choice. Although the platform policies are somewhat unique, it's relatively friendly to individual sellers.
2. 东南亚市场：Shopee和Lazada
2. Southeast Asian market: Shopee and Lazada
有一定跨境电商经验，目标市场在东南亚的话，Shopee和Lazada是最佳选择。它们市场增长快，回款快，且无需支付额外费用。建议有条件的话两个平台同时运营。
For sellers with cross-border experience targeting Southeast Asia, Shopee and Lazada are the best choices. They feature fast market growth, quick payment settlement, and no additional fees. It's recommended to operate on both platforms if possible.
3. 资金充足卖家：亚马逊平台
3. Well-funded sellers: Amazon platform
资金充足且货源稳定的卖家应该选择亚马逊。亚马逊产品调整灵活，市场巨大，消费力强，但综合门槛较高。需要做好应对仓储、税务等问题的准备。
Sellers with sufficient capital and stable supply should choose Amazon. Amazon offers flexible product adjustments, huge market potential, and strong purchasing power, but has relatively high entry barriers. Be prepared to handle storage and tax issues.
4. 特定品类卖家：速卖通
4. Specific category sellers: AliExpress
自带品类资源或能拿到一手货源的卖家，如厂家、经销商等，可以选择速卖通。速卖通支持多产品组合营销，回款快，政策相对人性化。
Sellers with specific category resources or direct supply channels, such as manufacturers and distributors, can choose AliExpress. AliExpress supports multi-product portfolio marketing, with fast payment settlement and relatively humane policies.
总结：跨境电商平台的选择取决于产品定位和目标市场，适合自己的才是最好的。
Conclusion: The choice of cross-border e-commerce platform depends on product positioning and target market. What suits you best is the best choice.
