Google SEO秘籍：提升网站排名的关键优化技巧
用户体验最好的CPC推广厦门 | Best CPC Advertising in Xiamen for User Experience
一般而言，外贸企业网站若要增加订单量，首先需解决两个问题，即如何拓展更多客户及如何筛选精准客户。
Generally speaking, for foreign trade enterprise websites to increase order volume, two key issues must first be addressed: how to expand more customers and how to filter precise customers.
作为全球最大搜索引擎的 Google，每天会派遣大量蜘蛛爬虫抓取互联网信息，并通过独特算法对网站进行评分，网站评分高则排名提升。
As the world's largest search engine, Google dispatches numerous web crawlers daily to gather internet information and uses unique algorithms to score websites - higher scores lead to better rankings.
为使我们的网站更好地出现在客户的 Google 上，我们需根据 Google 搜索引擎算法对网站架构、链接及内容进行优化，以提高网站在 Google 中的排名。
To make our website appear better on customers' Google searches, we need to optimize website structure, links, and content according to Google's search algorithm to improve ranking.
01 选择合适的关键词 | 01 Choosing the Right Keywords
关键词选择对外贸网站收录至关重要。需根据企业所处行业、外贸网站现状及主要竞争对手情况，挖掘数据，甄选关键词目录，搜索相关性较强且排名较低，或搜索量较大但尚未被发现的潜在热门关键词组合参考。
Keyword selection is crucial for foreign trade website indexing. Based on industry, website status and competitors, we should analyze data to select keyword directories, focusing on highly relevant but low-ranking keywords, or high-search-volume potential keywords that haven't been discovered yet.
02 提升谷歌友链权重 | 02 Improving Google Backlink Authority
谷歌重视网站友链，因此友链在谷歌对网站权重的判断中占比较高。
Google values website backlinks highly, so they carry significant weight in Google's website authority evaluation.
对于友链，全站式友链权重传递最高，但前提是与友链的网站权重本身要比你高。
For backlinks, site-wide links transfer the most authority, but only when the linking site has higher authority than yours.
03 做好站内优化 | 03 Optimizing On-Page Elements
对于搜索引擎来说，在旧页面获取经过时间考验的信息更能保证质量，但同时需保证时效性以应对用户的搜索访问结果，针对不断变化的搜索内容与关键词触发。
Search engines value time-tested information on older pages for quality assurance, while also requiring timeliness to match users' search queries and evolving keyword trends.
04 增强社交媒体影响力 | 04 Boosting Social Media Influence
在社交媒体时代，Facebook、Twitter、LinkedIn 等平台为用户提供了共享内容或评估内容价值的新方法，搜索引擎会考虑这些平台对外贸网站和品牌的青睐程度。
In the social media era, platforms like Facebook, Twitter, and LinkedIn provide new ways to share and evaluate content value. Search engines consider these platforms' preferences for foreign trade websites and brands.
一个做好 Google SEO 优化的网站，能更容易被谷歌的蜘蛛抓取到，增加展现量，提升网站流量，从而获取更多优质询盘，提高转化率。
A well-optimized Google SEO website gets crawled more easily by Google's spiders, increases impressions, boosts traffic, and ultimately generates more quality inquiries and higher conversion rates.
