外贸SOHO创业故事：从被合伙人架空到年入68万的跨境电商之路
外贸SOHO做推广合适吗？ 这是很多创业者关心的问题。 本文将通过一个真实的创业案例，分享如何通过谷歌竞价推广和SEO优化实现外贸业务增长。
Is it suitable for foreign trade SOHO to do promotion? This is a concern for many entrepreneurs. This article will share a real entrepreneurial case on how to achieve foreign trade business growth through Google Ads and SEO optimization.
创业背景
Entrepreneurial Background
我叫肖东，河北人，今年32岁，从事外贸出口整整10年时间。目前自己经营一家一个人的外贸公司，2021年全年销售额230万人民币，利润65万。
My name is Xiao Dong, from Hebei, 32 years old this year, with 10 years of experience in foreign trade export. Currently running a one-person foreign trade company, achieving annual sales of 2.3 million RMB and profit of 650,000 RMB in 2021.
早期经历
Early Experience
2011年毕业后进入一家设备公司做销售，2014年与同学合伙创业做外贸。最初三个月没有任何收入，直到2015年中旬才成交第一单 - 一位土耳其客户，货值约20000美金。
After graduation in 2011, I joined an equipment company as a salesperson. In 2014, I started a foreign trade business with classmates. There was no income in the first three months until the first order from a Turkish customer worth about $20,000 in mid-2015.
创业转折点
Turning Point
2018年遭遇合伙人架空，被迫离开自己参与创立的公司。2020年重新出发，与妻子一起创业，专注于跨境电商。通过重新寻找优质供应商和优化独立站SEO，业务逐渐好转。
In 2018, I was pushed aside by partners and forced to leave the company I co-founded. In 2020, I started anew with my wife, focusing on cross-border e-commerce. By finding quality suppliers and optimizing website SEO, the business gradually improved.
成功关键
Key to Success
1. 供应商选择：找到价格合理、质量可靠的供应商是基础。我在河北发现了一家比华东地区价格更低但质量相当的供应商。
2. 网络推广：通过独立站SEO和谷歌竞价推广获取客户询盘。2021年我们做了多个网站进行SEO推广。
3. 客户服务：亲自跟进每个订单，确保发货质量，并拍摄现场照片用于营销。
1. Supplier selection: Finding reasonably priced and reliable suppliers is fundamental. I found a supplier in Hebei with lower prices but comparable quality to those in East China.
2. Online promotion: Obtaining customer inquiries through website SEO and Google Ads. In 2021, we created multiple websites for SEO promotion.
3. Customer service: Personally following up on each order to ensure shipping quality and taking on-site photos for marketing.
2022年发展
2022 Development
2022年销售额达到300万，利润65万。此外，还开办了外贸培训班，额外收入约3万元。目前公司运营稳定，生活工作平衡良好。
In 2022, sales reached 3 million RMB with a profit of 650,000 RMB. Additionally, I started a foreign trade training course with additional income of about 30,000 RMB. The company is now operating stably with a good work-life balance.
给创业者的建议
Advice for Entrepreneurs
1. 坚持学习：外贸行业变化快，需要不断学习新知识和技能。
2. 重视SEO：独立站的SEO优化是获取高质量客户的重要渠道。
3. 控制成本：创业初期要精打细算，避免不必要的开支。
4. 选择可靠合伙人：合伙创业要慎重，明确权责和利益分配。
1. Keep learning: The foreign trade industry changes rapidly, requiring continuous learning of new knowledge and skills.
2. Value SEO: Website SEO optimization is an important channel for obtaining high-quality customers.
3. Control costs: Be thrifty in the early stages of entrepreneurship and avoid unnecessary expenses.
4. Choose reliable partners: Be cautious about partnership entrepreneurship and clarify responsibilities and profit distribution.
外贸SOHO创业虽然辛苦，但只要方法得当、坚持努力，完全有可能实现年入百万的目标。希望我的经历能给正在创业路上的朋友一些启发。
Although foreign trade SOHO entrepreneurship is hard work, with the right methods and persistence, it is entirely possible to achieve the goal of earning millions annually. I hope my experience can inspire friends on the entrepreneurial path.
