2024宠物行业新趋势：电商平台数据与品牌动向深度解析
中国国际宠物水族展览会(CIPS)圆满落幕
CIPS Exhibition Concludes Successfully
第28届中国国际宠物水族展览会(CIPS)于9月10日-13日在广州成功举办。展会面积达100,000㎡，汇聚1,400+家展商和来自130+个国家的80,000+专业观众。
The 28th China International Pet Show (CIPS) was successfully held in Guangzhou from September 10-13. The exhibition covered 100,000㎡, gathering 1,400+ exhibitors and 80,000+ professional visitors from 130+ countries.
电商平台宠物行业趋势分析
E-commerce Platform Pet Industry Trends
淘宝天猫水族与小宠市场
Taobao Tmall Aquarium & Small Pet Market
• 线上市占率超70%
• 水族类用户达2400万
• 18-29岁为主要消费群体
• 下沉市场40%未开发区域
• Online market share exceeds 70%
• 24 million aquarium users
• 18-29 age group as main consumers
• 40% untapped potential in lower-tier markets
京东超市水族与小宠品类
JD.com Aquarium & Small Pet Category
• 增长率达30%
• 小米鱼缸占70%市场份额
• 学生群体增长率300%
• 56岁以上用户增长显著
• Growth rate reaches 30%
• Xiaomi fish tanks hold 70% market share
• 300% growth in student segment
• Significant growth among users over 56
品牌营收预测与专利动态
Brand Revenue Forecasts & Patent Updates
petree北去：预计2024年营收8000万元
华富兴：预计2024年营收5亿元
爱舒乐：2023年营收超20亿元
福贝：申请幼猫断奶应激专利
petree: Projected 2024 revenue of 80 million CNY
Huafuxing: Projected 2024 revenue of 500 million CNY
Aishule: 2023 revenue exceeded 2 billion CNY
Fubei: Applied for kitten weaning stress patent
国际宠物市场动态
Global Pet Market Updates
• 新加坡将强制要求猫植入微芯片
• 通用磨坊重点恢复宠物食品盈利能力
• 印度Growel集团进军宠物食品市场
• Singapore to mandate cat microchipping
• General Mills focuses on pet food profitability recovery
• India's Growel Group enters pet food market
2024年宠物行业呈现多元化发展趋势，水族与小宠市场增长显著，技术创新与专利保护成为品牌竞争新焦点。
The pet industry in 2024 shows diversified development trends, with significant growth in aquarium and small pet markets. Technological innovation and patent protection have become new focuses of brand competition.
