外贸独立站必备：谷歌SEO优化与竞价推广投放技巧
谷歌SEO优化是独立站获取自然流量的核心策略。随着广告成本不断攀升，提前布局SEO已成为外贸卖家的明智之选。
Google SEO is the core strategy for organic traffic acquisition. With rising ad costs, early SEO deployment has become crucial for cross-border sellers.
一、创建优质网站的基础条件 | Website Fundamentals
1. 域名选择 | Domain Selection
• 优先选择.com后缀域名 | Prefer .com domain extensions
• 购买老域名需核查历史记录 | Check history when purchasing aged domains
2. 网站速度优化 | Speed Optimization
• 压缩图片/减少插件 | Compress images/reduce plugins
• 使用CDN加速 | Implement CDN
• 谷歌排名与加载速度直接相关 | Loading speed affects Google ranking
3. 用户体验优化 | UX Optimization
• 通过问卷调查收集反馈 | Collect feedback via surveys
• 分析用户行为数据 | Analyze user behavior data
• 设置页面评分系统 | Implement page rating systems
二、关键词策略 | Keyword Strategies
关键词挖掘工具 | Research Tools
• Google Keyword Planner
• Ubersuggest
• 竞争对手分析 | Competitor analysis
选择标准 | Selection Criteria
• 匹配用户搜索习惯 | Match user search intent
• 避开极端热度词 | Avoid extremely hot/cold keywords
• 侧重长尾关键词 | Focus on long-tail keywords
专业建议 | Pro Tips
• 定期监测转化效果 | Regularly monitor conversion rates
• 淘汰低效关键词 | Eliminate low-performing keywords
• 通过Quora/Reddit了解用户语言习惯 | Study user language patterns on Quora/Reddit
SEO专家提示：建议将70%预算用于长尾关键词，30%用于核心词，这种组合能带来最佳ROI。
Expert Tip: Allocate 70% budget to long-tail keywords and 30% to core terms for optimal ROI.
