TikTok Shop美区入驻门槛大调整 跨境商家迎来新机遇
随着电商巨头出海竞争进入白热化阶段，TikTok Shop近期宣布降低美区商家入驻门槛，为跨境卖家创造全新增长机会。 As e-commerce giants intensify their overseas competition, TikTok Shop recently announced lowered entry barriers for US merchants, creating new growth opportunities for cross-border sellers.
在包括阿里速卖通、Shein、Temu等主要跨境电商平台中，TikTok Shop凭借其独特的内容电商模式脱颖而出。TikTok Shop跨境电商副总裁木青指出："传统电商是搜索逻辑，内容电商是激发的逻辑。" Among major cross-border platforms including AliExpress, Shein, and Temu, TikTok Shop stands out with its unique content e-commerce model. TikTok Shop's cross-border vice president Mu Qing noted: "Traditional e-commerce follows search logic, while content e-commerce operates on inspiration logic."
入驻标准两大核心变化
Two Major Changes in Entry Standards
此次调整主要体现在两个方面：The adjustments mainly focus on two aspects:
1. 平台覆盖更广：新增TEMU半托管、Shein半托管、阿里速卖通自运营3类商家，目前共支持9家平台商家入驻。1. Broader Platform Coverage: Added three new merchant types including TEMU semi-hosted, Shein semi-hosted, and AliExpress self-operated, now supporting merchants from 9 platforms in total.
2. 门槛显著降低：亚马逊店铺评分要求从4.0降至3.5；取消Walmart、Wayfair、eBay的50万流水要求；取消DTC独立站粉丝要求。2. Significantly Lowered Thresholds: Amazon store rating requirement reduced from 4.0 to 3.5; removed $500K revenue requirement for Walmart, Wayfair, and eBay; eliminated follower requirements for DTC independent sites.
成功案例见证平台爆发力
Success Stories Demonstrate Platform's Explosive Potential
恒健家居旗下Sweet furniture入驻仅2个月就成为家居类目第一，不到一年销售额突破亿元。Hengjian Home Furnishings' Sweet furniture became the top home furnishing category seller within just two months of joining, surpassing 100 million yuan in sales in under a year.
健康时尚品牌OQQ在超级品牌日期间GMV达519万美元，环比增长200%。Health fashion brand OQQ achieved $5.19 million GMV during Super Brand Day, a 200% month-over-month increase.
保温杯品牌Meoky去年黑五单月销售超15万单，今年品牌日GMV爆发336%。Thermos brand Meoky sold over 150,000 units during last year's Black Friday, with this year's Brand Day GMV surging 336%.
黑五备战全面升级
Comprehensive Black Friday Preparations
TikTok Shop为迎接2024黑五推出50亿+站外曝光、三大模块站内流量等重磅权益。平台还优化物流体系，实施双仓并行策略保障发货能力。TikTok Shop launched major benefits for 2024 Black Friday including 5 billion+ off-site exposures and three major in-site traffic modules. The platform also optimized logistics with dual-warehouse strategies to ensure shipping capacity.
据贝恩预测，今年美国黑五零售额将达750亿美元，同比增长5%。对于跨境商家而言，这无疑是年度最重要的增长机遇。According to Bain's forecast, this year's US Black Friday retail sales will reach $75 billion, a 5% year-over-year increase. For cross-border merchants, this represents the most important annual growth opportunity.
随着内容电商生态日趋成熟，TikTok Shop正成为跨境商家不可或缺的增长引擎。 As the content e-commerce ecosystem matures, TikTok Shop is becoming an indispensable growth engine for cross-border merchants.
