Google Ads竞价推广终极指南：从设置到优化全攻略
Google Ads（原Google AdWords）作为全球领先的数字广告平台，通过其智能竞价系统帮助广告主精准触达目标受众。本文将带您全面了解如何设置和优化Google Ads竞价推广。
Google Ads (formerly Google AdWords), as the world's leading digital advertising platform, helps advertisers accurately reach target audiences through its smart bidding system. This article will provide a comprehensive guide on how to set up and optimize Google Ads bidding campaigns.
Google Ads的主要广告类型 | Main Types of Google Ads
1. 搜索广告（Search Ads）：当用户在Google搜索相关关键词时显示的文本广告，是获取精准流量的最佳方式。
1. Search Ads: Text ads displayed when users search for relevant keywords on Google, the best way to acquire targeted traffic.
2. 展示广告（Display Ads）：通过图片形式在Google联盟网站上展示，适合品牌曝光和再营销。
2. Display Ads: Image ads displayed on Google partner websites, ideal for brand awareness and remarketing.
3. 视频广告（Video Ads）：在YouTube和其他视频平台展示，特别适合App推广和产品演示。
3. Video Ads: Ads displayed on YouTube and other video platforms, particularly suitable for App promotion and product demonstrations.
创建Google Ads账户的7个关键步骤 | 7 Key Steps to Create a Google Ads Account
- 访问ads.google.com并点击"立即开始" | Visit ads.google.com and click "Start Now"
- 选择广告目标（网站流量、潜在客户等） | Select campaign objectives (website traffic, leads, etc.)
- 设置广告系列类型（搜索/展示/视频） | Set campaign type (Search/Display/Video)
- 定义目标受众（地理位置、语言等） | Define target audience (location, language, etc.)
- 设置预算和投放时间 | Set budget and schedule
- 创建广告组和选择关键词 | Create ad groups and select keywords
- 输入结算信息并激活账户 | Enter billing information and activate account
专业建议 | Pro Tip： 使用比特浏览器管理多个Google Ads账户可以避免关联风险，提高广告测试效率。
Professional Advice | Pro Tip: Using Bit Browser to manage multiple Google Ads accounts can avoid association risks and improve ad testing efficiency.
