权威的SEO推广规则：谷歌竞价推广托管跨境电商如何引流获客？4大渠道等你探索！
权威的SEO推广规则：谷歌竞价推广托管跨境电商如何引流获客？4大渠道等你探索！
Authoritative SEO Promotion Rules: How to Attract Customers for Cross-border E-commerce with Google Ads? Explore 4 Major Channels!
跨境电商运营的第一步是引流获客。本文将从四个方面为您详细讲解如何获取精准客户。
The first step in cross-border e-commerce operation is customer acquisition. This article will explain in detail how to obtain targeted customers from four aspects.
一、内容营销 / Content Marketing
内容营销策略是最常用的获客方法。在获客过程中，我们需要将用户比作动物，将内容比作吸引动物的食物，生产优质内容来吸引潜在客户。
Content marketing strategy is the most commonly used customer acquisition method. In the process of customer acquisition, we need to compare users to animals and content to food that attracts animals, producing high-quality content to attract potential customers.
优质的内容营销应具备以下几点：
High-quality content marketing should have the following points:
- 从用户角度出发，提供他们想要且有价值的信息。
- From the user's perspective, provide information they want and find valuable.
- 与目标客户市场相关联。
- Relevant to the target customer market.
- 贯穿用户购买过程。
- Runs through the user's purchasing process.
1. 自媒体平台 / Self-media Platforms
自媒体平台是拥有大量流量的地方，如国内的网易号、企鹅号、百家号、搜狐号等，国外的 Medium、Blogger 等。
Self-media platforms are places with massive traffic, such as domestic NetEase, Tencent, Baijiahao, Sohu, and international platforms like Medium and Blogger.
2. 音频、短视频 / Audio and Short Videos
人们更倾向于在短时间内快速接受较短的信息。音频和短视频可很好地解决这个问题。
People prefer to receive shorter information quickly in a short time. Audio and short videos can solve this problem well.
二、搜索引擎推广 / Search Engine Promotion
SEO 主要通过关键词提升网站排名。因此，在撰写文章或发布短视频时，标题或内文最好选择流量大、转化率高的关键词。
SEO mainly improves website ranking through keywords. Therefore, when writing articles or publishing short videos, it's best to choose keywords with high traffic and conversion rates for titles or content.
三、社交软件 / Social Media
社交软件是人们日常生活中不可或缺的一部分，也是跨境电商引流的重要渠道。
Social media is an indispensable part of people's daily lives and an important channel for cross-border e-commerce traffic acquisition.
在社交软件上引流时，需要注意以下几点：
When attracting traffic on social media, pay attention to the following points:
- 选择合适的社交软件
- Choose the right social media platform
- 发布有价值的内容
- Post valuable content
- 与潜在客户互动
- Interact with potential customers
四、广告 / Advertising
吸引人、易记忆的广告也是很好的获客方法。当用户想详细了解广告内容时，会通过 SEO 搜索关键词搜索相关内容。
Attractive and memorable advertisements are also excellent customer acquisition methods. When users want to learn more about ad content, they will search for related content through SEO keywords.
优质软文能很好地抓住用户痛点，了解用户需求，为店铺或网站带来较高流量和转化率，增加收益。
High-quality soft articles can effectively address user pain points, understand user needs, bring high traffic and conversion rates to stores or websites, and increase revenue.
