联合国采购市场：中国企业如何把握数千亿美元商机
中国作为全球制造大国，在联合国采购市场中仍有巨大潜力待挖掘。 根据最新数据，联合国每年采购的商品中超过1/3是"中国制造"，但中国直接获得的采购份额仅占1%-2%。 这意味着大量中国商品是通过第三方转口进入联合国采购系统的。
The world's manufacturing powerhouse China still has huge untapped potential in UN procurement market. Latest data shows over one-third of UN's annual procurement are "Made in China" products, but China only directly receives 1%-2% of the procurement value. This indicates most Chinese products enter UN procurement through third-party channels.
联合国采购市场规模持续扩大，从2001年的50亿美元增长到2021年的296亿美元。采购范围涵盖商品和服务两大类，包括食品、医疗用品、车辆、IT设备、建筑材料和各类专业服务等。
The UN procurement market keeps expanding, growing from $5 billion in 2001 to $29.6 billion in 2021. It covers both goods and services including food, medical supplies, vehicles, IT equipment, construction materials and professional services.
中国企业参与度低的主要原因包括：
Main challenges for Chinese companies include:
- 语言障碍和复杂的采购条款
- Language barriers and complex procurement terms
- 产品认证和申请门槛高
- High product certification and application thresholds
- 缺乏国际投标专业人才
- Shortage of international bidding professionals
- 海外服务网络不完善
- Inadequate overseas service networks
成功案例显示，克服初期困难后，参与联合国采购能带来多重价值：提升品牌国际认可度、促进企业规范化运营、锻炼国际业务团队。疫情后，这种官方认证的价值更加凸显。
Success stories show that after overcoming initial challenges, UN procurement participation brings multiple benefits: enhancing brand international recognition, promoting standardized operations, and training international teams. The value of official certification has become more prominent post-pandemic.
中国贸促会正在采取措施帮助企业更好参与国际公共采购，包括提供专业培训、完善配套服务等。企业也意识到，这是"走出去"过程中讲好中国故事的重要平台。
CCPIT is taking measures to help companies better participate in international public procurement, including providing professional training and improving supporting services. Companies also recognize this as an important platform to tell China's story in global expansion.
对于中国企业来说，联合国采购不仅是商业机会，更是展示"中国制造"品质的重要窗口。 随着更多企业直接参与，中国在全球公共采购市场的份额有望显著提升。
For Chinese companies, UN procurement is not just business opportunity but also important window to showcase "Made in China" quality. With more direct participation, China's share in global public procurement market is expected to increase significantly.
