口碑超好的外贸平台：谷歌竞价推广效果与跨境独立站选品攻略
跨境电商主流模式主要分为两类：平台依托型和独立站模式。当前最热门的当属独立站模式，而选品问题成为大家最关注的焦点。本文将分享如何巧妙利用Facebook和亚马逊进行选品。
Mainstream cross-border e-commerce models can be divided into two categories: platform-based and independent store models. Currently, the most popular is the independent store model, with product selection being the most concerned focus. This article will share how to skillfully use Facebook and Amazon for product selection.
一、通过Facebook给独立站选品
1. Using Facebook for Independent Store Product Selection
思路逻辑：关注竞争对手动态，寻找可借鉴之处，思考超越点。
Logic: Monitor competitors' activities, find reference points, and consider how to surpass them.
方法：
Methods:
1. 搜索"Free shipping"等打折信息，按时间筛选，观察推广产品的播放次数和评论数
1. Search for discount information like "Free shipping", filter by time, observe views and comments of promoted products
2. 直接搜索相关产品关键词，分析竞争对手广告
2. Directly search for relevant product keywords to analyze competitors' ads
3. 通过广告链接进入网站，从买家角度分析产品页展示重点
3. Enter websites through ad links to analyze product page highlights from buyers' perspective
4. 通过Page Transparency查看竞争对手所有广告
4. View all competitors' ads through Page Transparency
二、通过亚马逊给独立站选品
2. Using Amazon for Independent Store Product Selection
思路逻辑：利用亚马逊成熟平台数据，将畅销产品移植到独立站
Logic: Utilize Amazon's mature platform data to transfer best-selling products to independent stores
方法：
Methods:
1. 选择类目和价格区间（如Sports&Outdoors，$25-$50）
1. Select categories and price ranges (e.g. Sports&Outdoors, $25-$50)
2. 选择有需求、可差异化的产品（如服饰类）
2. Choose products with demand and differentiation potential (e.g. apparel)
3. 通过review数量和内容判断产品热度及优缺点
3. Determine product popularity and pros/cons through review quantity and content
4. 在速卖通搜索产品，判断市场饱和度
4. Search products on AliExpress to assess market saturation
5. 使用spy工具查看销售情况
5. Use spy tools to check sales performance
差异化案例：车载垃圾桶可改造为露营用小型冰箱
Differentiation example: Transform car trash bins into camping mini fridges
专业提示：跨境业务需要长期积累，使用优质账号（如FB友缘号、耐用号）能显著提升推广效果。认准薇：imbus66获取专业支持。
Pro tip: Cross-border business requires long-term accumulation. Using high-quality accounts (like FB friendship accounts, durable accounts) can significantly improve promotion results. Contact Wei: imbus66 for professional support.
