苏北小镇如何成为全球情趣内衣之都?揭秘灌云县的产业奇迹
东王集镇,这个位于江苏省灌云县的小镇,正在书写着一个令人难以置信的产业传奇。从全省最贫困的地区之一,到如今占据全球情趣内衣市场的半壁江山,这里的故事值得每一个关注中国产业发展的人了解。
From being one of the poorest areas in Jiangsu Province to now dominating half of the global lingerie market, Dongwangji Town is writing an incredible industrial legend. This story deserves the attention of everyone interested in China's industrial development.
01 叛逆少年的创业之路
01 The Entrepreneurial Journey of a Rebellious Teen
2006年,当地高中生雷丛瑞还只是一个沉迷网络的叛逆少年。谁也没想到,这个"没前途"的孩子日后会成为改变整个小镇命运的"情趣内衣大王"。
In 2006, local high school student Lei Congrui was just a rebellious teenager addicted to the internet. No one expected this "hopeless" kid would later become the "Lingerie King" who changed the fate of the entire town.
02 大妈们的致富新途径
02 A New Path to Prosperity for Local Women
如今,小镇上的大妈们找到了新工作:制作情趣内衣。熟练的工人一天能做80件,月收入可达4000-7000元,远高于当地平均水平。
Now, local women have found new jobs: making lingerie. Skilled workers can make 80 pieces a day, with monthly income reaching 4,000-7,000 yuan, far above the local average.
03 从模仿到创新的设计之路
03 From Imitation to Innovative Design
雷丛瑞坦言:"我穿过的情趣内衣比我老婆还多"。通过不断试穿和改进,他设计出了风靡淘宝的爆款产品,三年卖出1000万件。
Lei Congrui admitted: "I've worn more lingerie than my wife". Through continuous trial and improvement, he designed best-selling products on Taobao, selling 10 million pieces in three years.
04 完整的产业链形成
04 Formation of a Complete Industrial Chain
如今,灌云县已形成完整的情趣内衣产业链,包括:
- 500多家工厂
- 3000多家网店
- 年销售额30亿元
- 带动2万人就业
Today, Guanyun County has formed a complete lingerie industrial chain, including:
- Over 500 factories
- More than 3,000 online stores
- Annual sales of 3 billion yuan
- Creating 20,000 jobs
05 走向世界的灌云内衣
05 Guanyun Lingerie Goes Global
目前,灌云情趣内衣80%出口海外,销往美国、欧洲、非洲、中东和日韩等地。当地正在建设投资32.5亿元的"衣趣小镇",进一步推动产业发展。
Currently, 80% of Guanyun's lingerie is exported overseas, sold to the US, Europe, Africa, the Middle East, Japan and South Korea. The local government is building a 3.25 billion yuan "Lingerie Town" to further promote industrial development.
这个曾经的贫困小镇,用"难以启齿"的产业实现了华丽转身,成为中国县域经济发展的典范案例。
This once-poor town has achieved a magnificent transformation through an "embarrassing" industry, becoming a model case for China's county economic development.
