谷歌搜索留痕：95后女外贸人如何通过地推策略征服欧洲市场
深圳女性创业力量崛起 | The Rise of Female Entrepreneurship in Shenzhen
根据2021年深圳科创委报告显示，深圳女性创业者占比超过25%，平均每4名创业者中就有1名女性。贺谦——深圳市万泰龙科技有限公司负责人，正是这股"她力量"的典型代表。
According to the 2021 Shenzhen Science and Technology Innovation Commission report, female entrepreneurs account for over 25% of Shenzhen's startup community. He Qian, founder of Shenzhen Wantailong Technology Co., Ltd., exemplifies this "female power".
谷歌搜索留痕策略 | Google Search Footprint Strategy
在传统外贸获客方式如"谷歌竞价推广"成本居高不下的情况下，贺谦选择了更直接的"谷歌搜索留痕+地推"组合策略：
Facing rising costs of traditional customer acquisition methods like "Google Ads", He Qian adopted a more direct "Google search footprint + on-site promotion" strategy:
- 通过谷歌搜索精准定位欧洲潜在客户
- Using Google search to precisely locate European prospects
- 建立详细的客户分类数据库
- Building a detailed customer classification database
- 亲自赴欧洲进行两周实地拜访
- Conducting two-week on-site visits in Europe
这种"线上搜索留痕+线下地推"的模式，帮助她的初创公司在竞争激烈的LED照明市场成功突围。
This "online search footprint + offline promotion" model helped her startup break through in the competitive LED lighting market.
数字化转型新路径 | New Path of Digital Transformation
在后疫情时代，贺谦团队进一步优化"谷歌搜索留痕"策略：
In the post-pandemic era, He Qian's team further optimized their "Google search footprint" strategy:
- 从单一B端转向B+C端并行
- Shifting from pure B2B to B2B+B2C parallel
- 通过TikTok等平台制作开箱视频
- Creating unboxing videos on TikTok
- 加强品牌建设提升产品溢价
- Strengthening brand building to enhance product premium
"产品为王，品牌护航"的理念，配合精准的"谷歌搜索留痕"营销，使万泰龙在2022年实现了稳定增长。
The philosophy of "product as king, brand as escort", combined with precise "Google search footprint" marketing, enabled Wantailong to achieve steady growth in 2022.
女性创业者的独特优势 | Unique Advantages of Female Entrepreneurs
贺谦认为，在外贸领域女性具有天然优势：更稳定的客户关系、更强的团队凝聚力。她的故事证明，通过"谷歌搜索留痕"等数字化工具与传统地推的结合，女性创业者完全可以在国际市场上大放异彩。
He Qian believes women have natural advantages in foreign trade: more stable customer relationships and stronger team cohesion. Her story proves that through the combination of digital tools like "Google search footprint" with traditional promotion, female entrepreneurs can shine on the international stage.
