机电产品出口如何做好谷歌推广竞价？跨境出海新机遇解析

机电产品出口如何做好谷歌推广竞价？跨境出海新机遇解析

How to Optimize Google Ads for Mechanical & Electrical Product Exports? New Cross-border E-commerce Opportunities

近年来，跨境电商行业持续火热。根据商务部数据，过去5年，我国跨境电商贸易规模增长超过10倍。2024年第一季度，跨境电商进出口达5776亿元，同比增长9.6%，其中出口4480亿元，增长14%。全国跨境电商主体已超12万家。

In recent years, the cross-border e-commerce industry has continued to boom. According to Ministry of Commerce data, China's cross-border e-commerce trade volume has grown more than 10-fold in the past five years. In Q1 2024, cross-border e-commerce imports and exports reached 577.6 billion yuan, up 9.6% year-on-year, with exports accounting for 448 billion yuan, a 14% increase. There are now over 120,000 cross-border e-commerce entities nationwide.

01 出海新模式：一个链接全球销售

01 New Model: Global Sales with One Link

跨境出海从不缺模式创新。从开放平台模式、独立站，到最近两年的各类托管模式，行业经营门槛持续降低。但不同模式仍存在贸易经验和规则的约束。

The cross-border e-commerce sector is never short of business model innovations. From open platforms and independent websites to various hosted models in recent years, the operational threshold continues to lower. However, different models still come with trade experience and regulatory constraints.

近期，驼驼数科旗下平台飞来汇推出创新产品FlyLink，无需开设店铺或搭建独立站，通过创建商品链接即可实现"一个链接，全球开卖"。

Recently, TuoTuo Digital Technology's platform FlyLink launched an innovative product that allows global sales with just one product link, eliminating the need to open stores or build independent websites.

02 数字化创新赋能跨境贸易

02 Digital Innovation Empowers Cross-border Trade

作为全栈式跨境金融数字科技平台，飞来汇支持超过60种支付方式和70多个交易币种，覆盖200多个国家和地区，支付成功率超过90%。

As a full-stack cross-border financial technology platform, FlyLink supports more than 60 payment methods and 70+ transaction currencies, covering over 200 countries and regions with a payment success rate exceeding 90%.

在风控合规方面，飞来汇建立了完善的风控体系和合规机制，已安全保障超过100万中国企业完成千亿级跨境交易。

In terms of risk control and compliance, FlyLink has established comprehensive systems and mechanisms, having secured over 1 million Chinese companies in completing cross-border transactions worth hundreds of billions.

一位广东灯饰卖家表示："使用飞来汇不仅提升了跨境收付款效率，成本也大幅降低。更重要的是支付海外供应商货款、阳光结汇等服务十分省心。"

A Guangdong lighting seller commented: "Using FlyLink not only improved our cross-border payment efficiency but also significantly reduced costs. More importantly, services like paying overseas suppliers and compliant foreign exchange settlement are very convenient."

对于机电产品出口企业，谷歌推广竞价需要重点关注：
1. 精准定位海外采购商关键词
2. 优化产品着陆页转化率
3. 结合跨境支付工具提升用户体验

For mechanical and electrical product exporters, Google Ads optimization should focus on:
1. Precise targeting of overseas buyer keywords
2. Optimizing product landing page conversion rates
3. Integrating cross-border payment tools to enhance user experience