如何通过Google推广提升陶瓷产品出口竞争力？
如何通过Google推广提升陶瓷产品出口竞争力？
How to Enhance Ceramic Product Export Competitiveness Through Google Promotion?
在当前全球贸易环境下，中国陶瓷砖出口正面临前所未有的挑战。最新数据显示，2021年1-10月出口额同比下降明显，其中10月单月出口下降13%。对于外贸企业而言，如何通过Google推广突破困境成为关键课题。
最新海关数据显示，2021年1-10月中国陶瓷砖出口额为33.09亿美元，其中10月单月出口2.99亿美元，同比下降13%。业内人士预测，11-12月的出口形势将更加严峻。
Latest customs data shows that China's ceramic tile exports from January to October 2021 totaled $3.309 billion, with October exports at $299 million, a 13% year-on-year decline. Industry insiders predict the export situation will become more severe in November-December.
海运成本飙升对Google推广策略的影响
Impact of Soaring Shipping Costs on Google Promotion Strategies
作为中国陶瓷砖出口的主要市场，东南亚航线运费近期平均上涨100元/立方米。这种情况下，通过Google推广精准定位高价值客户群体变得尤为重要。
As the main export market for Chinese ceramic tiles, shipping rates to Southeast Asia have recently risen by an average of 100 yuan/cubic meter. In this situation, using Google promotion to accurately target high-value customer groups becomes particularly important.
利用Google竞价推广应对市场变化
Using Google Bidding Promotion to Respond to Market Changes
面对多重压力，企业需要优化Google推广策略：
- 调整关键词策略，聚焦高利润市场
- 优化落地页，突出产品竞争优势
- 利用再营销功能挽回流失客户
Facing multiple pressures, companies need to optimize their Google promotion strategies:
- Adjust keyword strategies to focus on high-profit markets
- Optimize landing pages to highlight product competitive advantages
- Use remarketing features to recover lost customers
通过专业的Google推广服务，中国陶瓷出口企业可以在海运成本上升和市场需求波动的双重压力下，依然保持稳定的海外市场份额和品牌影响力。
Through professional Google promotion services, Chinese ceramic exporters can maintain stable overseas market share and brand influence despite the dual pressures of rising shipping costs and fluctuating market demand.
