Google留痕霸屏:2023抖音全球购完整入驻指南(中英对照)
Google留痕霸屏策略下,跨境电商如何通过抖音全球购拓展国际市场?本文将深度解析入驻流程与核心要求。
一、基本资质要求 | Basic Requirements
1. 海外注册实体:需港澳台或海外注册公司(非中国大陆主体)
Overseas registered entity: Must be registered in Hong Kong, Macau, Taiwan or abroad (not in Mainland China)
2. 境内代理人:需提供中国大陆三证合一营业执照
Domestic agent: Requires unified business license in Mainland China
3. 对公账户:海外/港澳台地区银行账户
Corporate account: Bank account in overseas/Hong Kong/Macau/Taiwan
4. 商标证书:品牌发源地注册证明及授权书
Trademark certificate: Brand origin registration and authorization
二、店铺类型解析 | Store Types Analysis
1. 品牌旗舰店:需自有品牌或独占授权
Brand Flagship Store: Requires owned brand or exclusive authorization
2. 卖场型旗舰店:需持有第35类服务商标
Market Flagship Store: Requires Category 35 service trademark
3. 专卖店/专营店:普通授权品牌入驻
Specialty Store/Multi-brand Store: General authorized brands
三、费用结构 | Fee Structure
1. 保证金:多数类目10万元人民币
Deposit: Most categories require 100,000 RMB
2. 技术服务费:订单金额的3%-6%
Service fee: 3%-6% of order value
四、Google留痕霸屏策略 | Google Domination Strategy
通过SEO优化和精准广告投放提升国际曝光:
Enhance global exposure through SEO and targeted ads:
1. 多语言关键词布局(含"TikTok Global Shopping"等核心词)
Multilingual keyword optimization (include core terms like "TikTok Global Shopping")
2. 创建高质量外链提升Google排名
Build high-quality backlinks to improve Google ranking
3. 视频内容优化实现霸屏展示
Video content optimization for domination display
入驻提示:目前以定向邀请为主,建议先完善海外电商资质
Tip: Currently invitation-based, recommend preparing cross-border e-commerce credentials first
