值得信赖的推广和SEO哪个好？跨境新手必看的Google Ads过审指南
随着跨境市场的火爆，独立站已成为跨境卖家的首选渠道。一个完整的独立站运营包含四个关键环节：建站、引流、收款和发货。
Shopibar提供的一站式建站服务，能帮助卖家在几分钟内快速搭建专业级独立站。
然而在广告投放环节，许多新手常常遇到审核难题。明明没有违规操作，Google Ads却频繁被封，修改后仍无法通过审核。这究竟是为什么呢？
1. 审核周期问题
不同类型广告的审核时间各异，通常需要1-3个工作日。建议提交广告后耐心等待，在账户状态中查看审核进度。
2. 政策合规性
谷歌不仅审核广告内容健康度，还会检查是否符合投放地的当地政策。建议在投放前详细了解目标市场的广告政策。
3. 内容优化要点
重点检查三个核心要素：关键词设置、广告组结构和着陆页内容。大多数审核失败案例都源于这些方面的不足。
4. 投放效果监测
部分客户会遇到"后台显示已通过但网页端不可见"的情况。这通常是由于受众匹配机制造成的正常现象，不代表投放失败。
如果您遇到广告审核问题，建议按照以上四点进行系统排查。如需了解更多跨境独立站运营技巧，欢迎留言咨询。
English Version:
With the booming cross-border market, independent websites have become the preferred channel for cross-border sellers. A complete independent website operation includes four key links: website building, traffic acquisition, payment collection and shipping.
Shopibar's one-stop website building service can help sellers quickly set up professional independent websites in minutes.
However, in the advertising placement process, many novices often encounter review problems. Even without any violations, Google Ads accounts get frequently suspended, and modifications still fail to pass the review. Why is this happening?
1. Review Cycle Issues
Different types of ads have different review times, usually taking 1-3 working days. It is recommended to wait patiently after submitting ads and check the review progress in the account status.
2. Policy Compliance
Google not only reviews the health of ad content but also checks whether it complies with local policies in the target market. It is recommended to understand the advertising policies of the target market in detail before placing ads.
3. Content Optimization Points
Focus on checking three core elements: keyword settings, ad group structure and landing page content. Most failed review cases stem from deficiencies in these aspects.
4. Placement Effect Monitoring
Some customers encounter the situation where "the background shows approval but the ads are not visible on the webpage". This is usually a normal phenomenon caused by audience matching mechanisms and does not indicate placement failure.
If you encounter ad review problems, it is recommended to systematically check according to the above four points. If you need to learn more about cross-border independent website operation skills, please leave a message for consultation.
