高效外贸公司岗位：谷歌推广联系谁？专业建站的重要性解析

高效外贸公司岗位：谷歌推广联系谁？专业建站的重要性解析

Efficient Foreign Trade Positions: Who to Contact for Google Promotion? The Importance of Professional Website Building

作为同安地区专业的SEO推广专员，我经常被问到"为什么做谷歌推广必须先建站？"今天就用一个实际案例来解答这个问题，并分享如何通过专业建站实现日均20单的外贸业绩。

As a professional SEO specialist in Tong'an, I'm often asked "Why is professional website building necessary before Google promotion?" Today I'll answer this with a case study and share how to achieve 20 daily orders through professional website building.

一、域名选择与注册 | Domain Selection & Registration

• Namesilo是我的首选注册商，价格实惠（.shop域名首年仅$2+）
• Namesilo is my preferred registrar with affordable prices (.shop domain only $2+ for first year)
• 国内用户也可选择阿里云，需完成实名认证
• Chinese users can also choose Alibaba Cloud, requiring real-name verification

二、专业建站要点 | Professional Website Building

1. 平台选择：推荐Shopify（比WordPress便捷，仅多2%交易费）
1. Platform Selection: Recommend Shopify (more convenient than WordPress with only 2% extra transaction fee)

2. 视觉设计：
2. Visual Design:
  - 使用Canva或Hatchful设计专业Logo
  - Use Canva or Hatchful for professional logo design
  - 选择简洁模板，避免过度装饰
  - Choose clean templates, avoid excessive decorations

三、支付系统配置 | Payment Setup

• 新手推荐PayPal（支持信用卡支付）
• Beginners recommend PayPal (supports credit card payments)
• 进阶用户可申请Stripe（目前开户较困难）
• Advanced users can apply for Stripe (currently difficult to open accounts)

四、产品运营策略 | Product Strategy

• 初期采用速卖通代发模式
• Start with AliExpress dropshipping model
• 选品标准：
• Product selection criteria:
  - 客单价$50左右
  - Average order value around $50
  - 采购价$15-25
  - Purchase price $15-25

五、谷歌广告投放 | Google Ads Strategy

1. 广告类型：
1. Ad Types:
  - 搜索广告（基础）
  - Search Ads (basic)
  - 效果最大化广告（表现优于购物广告）
  - Performance Max Ads (outperforms Shopping Ads)

专业建站是谷歌推广成功的基础，它能：
Professional website building is the foundation of successful Google promotion, it can:
• 提升广告质量得分
• Improve ad quality score
• 增强用户信任度
• Enhance user trust
• 优化转化路径
• Optimize conversion paths

希望这份同安SEO专家的实战经验对您的外贸业务有所帮助！
Hope this practical experience from Tong'an SEO expert helps your foreign trade business!