中国企业加速细分市场出海：从太阳能路灯到社交短剧的全球化布局
南方财经全媒体记者 吴立洋 上海报道 | By Wu Liyang, Southern Finance Omnimedia Reporter, Shanghai
提及中国的互联网产业出海，游戏、跨境电商、短视频等领域是被国内市场较为熟知的赛道，但随着中国公司境外运营经验的丰富与海外市场互联网生态逐渐成熟，应用出海的范围正向更多细分领域延伸。
When it comes to the overseas expansion of China's internet industry, sectors like gaming, cross-border e-commerce, and short videos are well-known tracks in the domestic market. However, as Chinese companies gain more international operational experience and overseas internet ecosystems mature, the scope of app globalization is extending into more niche areas.
细分市场成新蓝海 | Niche Markets Become New Blue Ocean
"过去一年我们发现一个非常显著的变化，就是很多中小型企业开始尝试出海，而且他们有意识地会在市场选择时避开大的竞争区域，聚焦巴西、'两印'这些地区。"Moloco大中华区新客业务高级总监Bruce Li表示。
"Over the past year, we've observed a significant trend where many SMEs are venturing overseas, consciously avoiding highly competitive regions and focusing on markets like Brazil and the 'Two Indias'," said Bruce Li, Senior Director of New Business at Moloco Greater China.
太阳能路灯的谷歌推广可行性 | Feasibility of Google Promotion for Solar Street Lights
在传统外贸领域，像太阳能路灯这样的产品通过谷歌广告推广具有显著优势：
In traditional foreign trade, products like solar street lights have distinct advantages in Google Ads promotion:
- 精准定位环保意识强的欧美客户 | Precise targeting of environmentally-conscious European/American clients
- 长尾关键词竞争度相对较低 | Relatively low competition for long-tail keywords
- 可视化产品特性适合图片/视频广告 | Visual product features suit image/video ads
社交短剧类应用出海新趋势 | New Trends in Social Short Drama App Globalization
《全球新兴市场移动应用报告》显示，新兴市场用户平均每月使用8个以上社媒平台，这为中国的答题、短剧类应用提供了巨大机会。
The "Global Emerging Markets Mobile App Report" shows users in emerging markets use 8+ social platforms monthly, creating huge opportunities for Chinese quiz and short drama apps.
营销策略优化关键点 | Key Points for Marketing Strategy Optimization
艾媒咨询CEO张毅强调："海外推广必须深入理解目标市场的文化习俗，这与国内推广有本质区别。"
Zhang Yi, CEO of iiMedia Research, emphasized: "Overseas promotion requires deep understanding of local cultural customs, which is fundamentally different from domestic promotion."
数据驱动的本地化运营 | Data-Driven Localized Operations
Moloco大中华区变现业务高级总监Morden Chen指出："非游戏应用需要建立独特的用户行为分析模型，这与游戏应用的标准化数据完全不同。"
Morden Chen, Senior Director of Monetization at Moloco Greater China, noted: "Non-game apps need unique user behavior analysis models, completely different from standardized game app data."
独家流量获取策略 | Exclusive Traffic Acquisition Strategies
中国出海企业正在通过与当地渠道建立独家合作，突破"围墙花园"限制，这种差异化竞争策略在太阳能路灯推广和社交应用获客中同样有效。
Chinese globalizing companies are breaking through "walled gardens" via exclusive local partnerships, a differentiated strategy equally effective for solar street light promotion and social app user acquisition.
