2022跨境电商行业动态：京东Joybuy关停、TikTok进军美国、亚马逊市值暴跌
一、京东全球贸B2B平台Joybuy暂停运营
1. JD's Global B2B Platform Joybuy Suspends Operations
京东旗下出海平台JOYBUY发布公告称将进行业务升级，在线交易功能暂停。作为京东跨境B2B业务的核心平台，Joybuy的关停引发行业震动。
JD's cross-border platform Joybuy announced business upgrades with suspended online transactions. As JD's core B2B cross-border platform, Joybuy's shutdown has caused industry shockwaves.
二、Wish二季度财报：用户暴跌74%
2. Wish Q2 Report: Users Plunge 74%
Wish第二季度月活用户2300万，同比下降74%；营收1.34亿美元，净亏损9000万美元。尽管亏损收窄19%，但用户流失问题严峻。
Wish reported 23M MAUs in Q2, down 74% YoY; revenue of $134M with $90M net loss. Although losses narrowed by 19%, user attrition remains critical.
三、TikTok Shop正式登陆美国市场
3. TikTok Shop Officially Launches in US Market
TikTok Shop美国站上线，计划进军西班牙市场。这是继东南亚多国后，TikTok在全球最大消费市场的电商布局。
TikTok Shop launches US site, planning to enter Spanish market. Following Southeast Asia, this marks TikTok's e-commerce expansion in the world's largest consumer market.
四、FOBGOODS流量飙升465%
4. FOBGOODS Traffic Surges 465%
FOBGOODS平台流量同比增长4.65倍，与TikTok大卖和京东国际合作后，正成为B2B商家新聚集地。
FOBGOODS' traffic grew 4.65x YoY. After partnering with TikTok sellers and JD International, it's becoming a new hub for B2B merchants.
五、亚马逊市值蒸发万亿美元
5. Amazon Loses $1 Trillion in Market Value
亚马逊市值从1.88万亿跌至8790亿，成为首家市值缩水万亿的公司。Q3净销售额1271亿美元，净利润28.7亿美元。
Amazon's market cap dropped from $1.88T to $879B, becoming the first company to lose $1T in value. Q3 net sales were $127.1B with $2.87B net profit.
六、拼多多Temu筹备加拿大站
6. Pinduoduo's Temu Prepares Canada Launch
Temu正筹备加拿大站点，美国站客单价20-25美元。10月推出JIT预售模式，卖家可24小时内发货至官方仓。
Temu prepares Canadian site after US launch with $20-25 AOV. Its new JIT model allows sellers to ship within 24 hours to official warehouses.
行业展望：2022年TikTok、SHEIN和FOBGOODS被誉为外贸"新三驾马车"，分别代表B2C、独立站和B2B模式。在国家支持中国品牌出海的背景下，更多中国企业将走向世界。
Industry Outlook: TikTok, SHEIN and FOBGOODS are hailed as the "new three carriages" of cross-border trade, representing B2C, independent sites and B2B models respectively. With national support, more Chinese brands will go global.
