Zesty Paws快乐一爪进军中国跨境电商 开启高端宠物营养新纪元
全球宠物营养领导者布局中国市场 | Global pet nutrition leader expands into Chinese market
作为健合集团旗下亚马逊销量第一的高端宠物营养品牌，Zesty Paws快乐一爪于2023年12月正式登陆京东国际、天猫国际、抖音商城等中国主流跨境电商平台。此次战略布局将填补国内高端宠物营养品市场空白，推动中国宠物营养行业实现跨越式发展。
As the No.1 premium pet nutrition brand on Amazon under Health & Happiness Group, Zesty Paws officially entered China's major cross-border e-commerce platforms including JD Worldwide, Tmall Global and Douyin Mall in December 2023. This strategic move will fill the gap in China's high-end pet nutrition market and promote leapfrog development of the industry.
电商渠道优势显著 | Distinct e-commerce advantages
自2015年成立以来，Zesty Paws已发展成为美国线上宠物市场领导品牌，长期占据亚马逊宠物营养品销售冠军宝座。2021年被健合集团收购后，品牌成为集团宠物营养与护理板块(PNC)的重要增长引擎。
Since its establishment in 2015, Zesty Paws has grown into a leading brand in the US online pet market, consistently ranking as the best-selling pet nutrition product on Amazon. After being acquired by Health & Happiness Group in 2021, the brand became a key growth engine for the group's Pet Nutrition & Care (PNC) segment.
创新产品满足细分需求 | Innovative products meet niche demands
Zesty Paws目前已推出超过100款产品，覆盖症状缓解、疾病预防和日常补充三大系列。其明星产品包括采用北美人用级别OptiMSM®配方的大橙罐狗狗维骨力、八合一营养素以及犬猫通用鱼油等。
Zesty Paws has launched over 100 products covering three major series: symptom relief, disease prevention and daily supplements. Its star products include the Big Orange Bottle Mobility Bites with human-grade OptiMSM® formula, 8-in-1 Multivitamin and Omega-3 Fish Oil for dogs & cats.
科学研发与专业背书 | Scientific R&D and professional endorsement
品牌将与浙江大学动物医学中心建立战略合作，共同开展科研教育项目。同时联合H&H SAC专家团队打造专业科普内容，提升品牌在宠物营养领域的专业形象。
The brand will establish strategic cooperation with Zhejiang University's Animal Medical Center to jointly conduct scientific research and education projects. It will also collaborate with H&H SAC expert team to create professional educational content, enhancing its professional image in pet nutrition.
把握"它经济"发展机遇 | Seizing opportunities in "pet economy"
中国宠物市场规模已达2000亿元，年增长率保持在20%左右。Zesty Paws的入驻将为国内消费者带来国际品质的宠物营养解决方案，同时助力健合集团完善"全家庭营养健康"战略布局。
China's pet market has reached 200 billion yuan with an annual growth rate of about 20%. The entry of Zesty Paws will bring international-quality pet nutrition solutions to Chinese consumers while helping Health & Happiness Group complete its "whole family health and nutrition" strategic layout.