东莞智造全球化升级：从产品出口到产能出海 深度整合全球产业链
南方财经全媒体记者 程浩 郑康喜 广州报道
Southern Finance Omnimedia Reporters Cheng Hao, Zheng Kangxi, Guangzhou
在第136届广交会现场，东莞企业展示的智能科技产品成为国际采购商关注的焦点。广东杜尼机器人的无人驾驶观光车凭借自主识别、避障等先进功能，吸引了众多海外买家体验打卡。
At the 136th Canton Fair, Dongguan enterprises' intelligent technology products became the focus of international buyers. Guangdong Dooni Robotics' autonomous sightseeing vehicles attracted numerous overseas buyers with their advanced features like automatic recognition and obstacle avoidance.
智能科技引领外贸新趋势
Intelligent Technology Leads New Foreign Trade Trends
杜尼机器人销售代表熊闵成表示："本次参展我们带来了6款智能产品，已收获700多位采购商联系方式，其中30%有意向引进当地市场。"这反映了东莞智造在国际市场的强劲竞争力。
Dooni Robotics sales representative Xiong Mincheng said: "We brought 6 intelligent products to the exhibition and have collected contact information from over 700 buyers, 30% of whom intend to introduce our products to their local markets." This reflects the strong competitiveness of Dongguan's intelligent manufacturing in the international market.
数据显示，1-8月东莞外贸进出口总额达8890.8亿元，同比增长6.5%。本届广交会东莞420家参展企业中，高新技术和"专精特新"企业占比近半，展现出产业转型升级的显著成效。
Statistics show that Dongguan's total foreign trade import and export volume from January to August reached 889.08 billion yuan, a year-on-year increase of 6.5%. Among Dongguan's 420 exhibitors at this Canton Fair, nearly half are high-tech and "specialized and sophisticated" enterprises, demonstrating remarkable achievements in industrial transformation and upgrading.
产能出海战略加速布局
Accelerated Deployment of Overseas Capacity Strategy
东莞制造企业正通过设立海外工厂和仓库，实现从产品出口到产能出海的跨越式发展：
Dongguan manufacturing enterprises are achieving leapfrog development from product export to overseas capacity deployment by establishing overseas factories and warehouses:
• 美鸥电子在印度设厂服务南亚市场，预计今年营收增长20%
• Meioo Electronics established a factory in India to serve the South Asian market, with expected revenue growth of 20% this year
• 海新智能在泰国和墨西哥布局产能，有效降低客户关税成本
• Haixin Intelligent deployed production capacity in Thailand and Mexico, effectively reducing customers' tariff costs
• 金坤新材料越南工厂建设中，预计2024年5月投产
• Jinkun New Materials' Vietnam factory under construction, expected to start production in May 2024
深度本地化运营策略
In-depth Localization Operation Strategy
东莞企业通过多种方式深度嵌入全球供应链：
Dongguan enterprises deeply integrate into the global supply chain through various methods:
迪度新能源在欧洲与当地代理商建立紧密合作，由代理商负责安装和售后服务，加速市场渗透。公司高级产品经理吕京阳表示："这种合作模式实现了产品线互补和品牌共赢。"
Didoo New Energy established close cooperation with local agents in Europe, with agents responsible for installation and after-sales service, accelerating market penetration. Senior Product Manager Lü Jingyang said: "This cooperation model achieves product line complementarity and brand win-win."
葛天那鞋袋在7个国家运营YouTube账号，粉丝超10万，通过线上线下结合的方式构建全球营销网络。亚太区销售总监黄柏淇介绍："我们为经销商提供运营素材支持，共同开拓当地市场。"
Gotenna Bags operates YouTube accounts in 7 countries with over 100,000 fans, building a global marketing network through online and offline integration. Asia-Pacific Sales Director Huang Baiqi said: "We provide operational material support to distributors to jointly develop local markets."
专家指出，东莞企业从单纯的产品出口转向产能布局和品牌出海，标志着"东莞制造"向"东莞智造"的转型升级进入新阶段，在全球价值链中的地位持续提升。
Experts point out that Dongguan enterprises' shift from simple product export to capacity deployment and brand globalization marks a new stage in the transformation and upgrading from "Made in Dongguan" to "Intelligent Manufacturing in Dongguan", with its position in the global value chain continuously improving.
