欧洲杯营销指南：跨境卖家如何利用足球经济提升销量

欧洲杯营销指南：跨境卖家如何利用足球经济提升销量

Euro Cup Marketing Guide: How Cross-border Sellers Can Leverage Football Economy

2024年欧洲杯即将拉开帷幕，本届赛事总奖金高达3.31亿欧元，预计将吸引全球50亿人次的观众。对于跨境卖家而言，这是一次难得的营销机遇。

The 2024 UEFA European Championship is about to kick off, with a total prize pool of €331 million and an estimated 5 billion global viewers. This presents a golden marketing opportunity for cross-border sellers.

热销产品类别 | Hot-selling Product Categories

集体观赛产品：足球化妆笔、渔夫帽、球队应援帽等将迎来热销。

Group viewing products: Face paint, bucket hats, and team supporter caps will see increased demand.

户外聚会装备：烧烤炉、饮料冰柜、户外灯饰和投影仪等产品需求激增。

Outdoor party equipment: Grills, beverage coolers, outdoor lighting, and projectors will experience a surge in demand.

居家观赛用品：音响设备、装饰彩旗和哨子等能提升观赛体验的产品。

Home viewing accessories: Sound systems, decorative flags, and whistles to enhance the viewing experience.

营销策略 | Marketing Strategies

最佳促销时机：赛前1-2个月和赛后1周是最佳营销窗口期。

Optimal promotion timing: 1-2 months before the event and 1 week after are the prime marketing windows.

促销活动设计：组合使用满减、优惠券、限时折扣等多种促销手段。

Promotion design: Combine discounts, coupons, and flash sales for maximum impact.

社交媒体营销：通过赛事相关内容、有奖竞猜等方式吸引球迷关注。

Social media marketing: Engage fans with relevant content and prize contests.

建站平台选择 | Platform Selection

Ueeshop提供免费模板和营销插件，相比其他收费平台能节省大量成本。

Ueeshop offers free templates and marketing plugins, saving significant costs compared to paid platforms.