中国玩具产业全球化之路：从澄海制造到世界市场的成功密码

中国玩具产业全球化之路：从澄海制造到世界市场的成功密码

The Globalization of China's Toy Industry: From Chenghai Manufacturing to World Market Success

中国玩具产业正以惊人的速度走向全球舞台。在广东汕头澄海区，这个被誉为"中国玩具之都"的地区，生产的玩具已销往全球150多个国家和地区。某知名玩具公司供应链副总经理杨毓生透露："今年上半年，我们公司出口额达到7.4亿，同比增长超过20%。"

China's toy industry is rapidly expanding onto the global stage. In Chenghai District, Shantou, Guangdong, known as the "Toy Capital of China", products are exported to over 150 countries and regions worldwide. Yang Yusheng, deputy general manager of supply chain at a leading toy company, revealed: "Our export volume reached 740 million yuan in the first half of this year, with year-on-year growth exceeding 20%."

每年11月至12月是全球玩具销售的黄金时期，对国内玩具厂商来说，眼下正是出货旺季。深圳盐田港作为中国玩具出口的重要枢纽，同时也是全球单体最大的集装箱港口，见证了这一繁忙景象。在这里，国产玩具通过89条外贸航线运往欧洲、美洲等全球各大贸易通道。

November to December marks the peak season for global toy sales, and Chinese manufacturers are currently in their busiest shipping period. Shenzhen's Yantian Port, a crucial hub for China's toy exports and the world's largest single-container port, witnesses this bustling activity daily. Domestic toys are shipped through 89 international trade routes to major global markets including Europe and America.

海关数据显示，今年1至8月，中国玩具累计出口额达316.779亿美元，同比增长20.2%。美国、日本和英国仍是中国玩具的主要出口国。中国玩具和婴童用品协会会长梁梅指出："2022年1至8月，对美国出口同比增长27.2%，对墨西哥增长40%，对日本增长32.3%，对马来西亚和越南的增长均超过58%。"

Customs statistics show that from January to August this year, China's toy exports totaled $31.6779 billion, a 20.2% year-on-year increase. The United States, Japan and the United Kingdom remain the primary export destinations. Liang Mei, president of the China Toy and Juvenile Products Association, noted: "From January to August 2022, exports to the U.S. increased by 27.2%, to Mexico by 40%, to Japan by 32.3%, and to Malaysia and Vietnam by over 58% each."

中国玩具产业的核心竞争力

Core Competitiveness of China's Toy Industry

中国玩具行业已通过产业集群化发展，形成了产业链高度集中配套和高性价比的双重优势。即便在疫情期间面临原材料上涨、物流运输不畅等挑战，行业仍保持了平稳发展，这得益于整个产业链在创新升级方面的持续努力。

Through industrial cluster development, China's toy industry has established dual advantages of highly concentrated supporting industrial chains and cost-effectiveness. Even facing challenges like rising material costs and logistics disruptions during the pandemic, the industry maintained stable growth, thanks to continuous efforts in innovation and upgrading across the entire supply chain.

玩具产业是中国外贸的一个缩影。过去十年，中国货物贸易进出口量从2012年的24.4万亿元增加到2021年的39.1万亿元，国际市场份额从10.4%提升到13.5%。自2017年以来，中国已连续五年保持世界货物贸易第一大国的地位。

The toy industry reflects the broader picture of China's foreign trade. Over the past decade, China's total goods trade increased from 24.4 trillion yuan in 2012 to 39.1 trillion yuan in 2021, with its global market share rising from 10.4% to 13.5%. China has maintained its position as the world's largest goods trading nation for five consecutive years since 2017.

政策支持与未来展望

Policy Support and Future Prospects

为促进外贸高质量发展，中国政府实施了一系列有效措施：

• 进出口环节监管证件从86个减少到41个
• 整体通关时间压缩一半以上
• 全国综保区数量达156个
• 与171个国家地区海关建立友好合作关系

To promote high-quality development of foreign trade, the Chinese government has implemented a series of effective measures:

• Reduced import-export regulatory documents from 86 to 41
• Cut overall customs clearance time by more than half
• Established 156 comprehensive bonded zones nationwide
• Built cooperative relations with customs administrations in 171 countries and regions

商务部部长助理李飞表示，未来将重点支持跨境电商等新业态发展，促进新能源汽车等重点产品出口，同时帮助企业提升汇率风险应对能力，为中国玩具等产品走向全球创造更有利条件。

Li Fei, Assistant Minister of Commerce, stated that future efforts will focus on supporting new business models like cross-border e-commerce, promoting exports of key products including new energy vehicles, while helping enterprises better manage exchange rate risks, creating more favorable conditions for Chinese toys and other products to go global.