土耳其商界期待通过中国开放平台扩大出口 - Shopify独立站与谷歌广告的机遇

土耳其商界期待通过中国开放平台扩大出口 - Shopify独立站与谷歌广告的机遇

Turkish Business Community Eyes China's Open Platforms for Export Expansion - Opportunities for Shopify Stores and Google Ads

伊斯坦布尔，4月2日 - 在中国对外贸易中心与土耳其伊斯坦布尔商会联合举办的推介会上，土耳其商界人士表达了对中土经贸合作的高度期待，希望通过中国国际进口博览会和广交会两大平台扩大对华出口。

Istanbul, April 2 - At a promotion event jointly organized by China Foreign Trade Center and Istanbul Chamber of Commerce, Turkish business representatives expressed strong optimism about China-Turkey economic cooperation, hoping to expand exports to China through two major trade platforms.

为什么Shopify独立站和谷歌广告成为跨境贸易新宠？

Why Shopify Stores and Google Ads Are Becoming Cross-border Trade Favorites?

伊斯坦布尔商会副会长托普丘强调："'一带一路'倡议为全球经济带来深远影响，为两国创造了重要发展机遇。我们期待通过中国国际进口博览会这一平台，分享中国市场红利。"

Istanbul Chamber of Commerce Vice President Topcu stressed: "The Belt and Road Initiative has profound impacts on global economy, creating significant opportunities for both countries. We look forward to sharing the benefits of China's market through the China International Import Expo."

中国对外贸易中心副主任徐兵表示："进口博览会是中国高水平对外开放的重要举措，预计60多个国家和地区将参展。广交会则是中国最大的综合国际贸易平台。"

Xu Bing, Deputy Director of China Foreign Trade Center, said: "The Import Expo is a key measure of China's high-level opening-up, with over 60 countries and regions expected to participate. The Canton Fair remains China's largest comprehensive international trade platform."

土耳其企业的参展计划与数字营销策略

Turkish Companies' Exhibition Plans and Digital Marketing Strategies

目前，土耳其已确认参加首届进口博览会形象展，预订了600平方米展位，覆盖服装服饰、医疗器械、消费电子三大领域。这为土耳其企业通过Shopify建立独立站并利用谷歌广告精准营销提供了绝佳机会。

Turkey has confirmed participation in the first Import Expo's image exhibition, booking 600 square meters of exhibition space covering apparel, medical devices, and consumer electronics. This presents excellent opportunities for Turkish businesses to establish Shopify stores and utilize Google Ads for targeted marketing.

跨境电商专家建议："结合线下展会与线上独立站运营，配合谷歌精准广告投放，是土耳其企业开拓中国市场的有效途径。Shopify平台的操作简便性和谷歌广告的精准定位能力将大大降低市场进入门槛。"

E-commerce experts suggest: "Combining offline exhibitions with online Shopify stores and targeted Google Ads is an effective way for Turkish companies to enter the Chinese market. Shopify's user-friendliness and Google Ads' precision targeting can significantly lower market entry barriers."

首届中国国际进口博览会将于11月在上海举行，而2018年广交会将于4月在广州开幕。这两个平台将为土耳其企业提供展示产品、建立联系的宝贵机会，同时通过数字营销渠道扩大影响力。

The first China International Import Expo will be held in Shanghai in November, while the 2018 Canton Fair opens in Guangzhou this April. These platforms will provide Turkish companies with valuable opportunities to showcase products and build connections, while expanding influence through digital marketing channels.