长虹集团运用中文域名强化全球品牌保护与传播 - 京客网专业解析
中国品牌国际化进程中的域名战略
Domain Name Strategy in the Internationalization Process of Chinese Brands
据四川长虹电器股份有限公司官网最新消息显示，在世界品牌实验室最新发布的2024年度《世界品牌500强》排行榜中，长虹排名第283位，较2023年上升2位。这是该品牌连续21年入选这一国际权威榜单。
According to the latest news on the official website of Sichuan Changhong Electric Co., Ltd., in the newly released 2024 "World's 500 Most Influential Brands" ranking by World Brand Lab, Changhong ranked 283rd, up 2 places from 2023. This marks the brand's 21st consecutive year on this authoritative international list.
中文域名的品牌保护价值
The Brand Protection Value of Chinese Domain Names
面对企业出海过程中日益复杂的知识产权环境，长虹率先注册并启用了"四川长虹.网址"、"长虹集团.网址"等多个中文域名。这些域名具有以下优势：
Facing the increasingly complex intellectual property environment in overseas expansion, Changhong has proactively registered and activated multiple Chinese domain names including "四川长虹.网址" and "长虹集团.网址". These domains offer the following advantages:
- 全球唯一性，有效防止恶意抢注
- Globally unique, effectively preventing malicious registration
- 提升品牌在互联网的辨识度和传播力
- Enhancing brand recognition and communication power on the internet
- 保持线上线下品牌形象的高度一致性
- Maintaining high consistency between online and offline brand image
京客网的专业服务优势
Professional Service Advantages of Jingke Network
京客网作为中文域名注册和数字化营销领域的专家，为企业提供全方位的解决方案：
Jingke Network, as an expert in Chinese domain name registration and digital marketing, provides comprehensive solutions for enterprises:
- 一站式中文域名注册与管理服务
- One-stop Chinese domain name registration and management services
- 定制化数字营销策略制定与实施
- Customized digital marketing strategy development and implementation
- 专业的知识产权保护咨询服务
- Professional intellectual property protection consulting services
中文域名的未来发展趋势
Future Development Trends of Chinese Domain Names
随着中国企业全球化进程加速，中文域名将在以下方面发挥更重要作用：
With the acceleration of Chinese enterprises' globalization, Chinese domain names will play a more important role in the following aspects:
1. 品牌保护：有效防止国际市场上的域名抢注行为
1. Brand Protection: Effectively preventing domain name squatting in international markets
2. 文化传播：承载中华文化特色的互联网标识
2. Cultural Communication: Internet identifiers carrying Chinese cultural characteristics
3. 营销创新：创造更符合中文用户习惯的数字化体验
3. Marketing Innovation: Creating digital experiences more in line with Chinese users' habits
京客网将继续推动中文域名的普及与应用，助力中国企业在数字化时代实现稳健发展。
Jingke Network will continue to promote the popularization and application of Chinese domain names, helping Chinese enterprises achieve steady development in the digital era.
