如何开通Google Ads推广流程？跨境支付独角兽Stripe助力中国企业出海
如何开通Google Ads推广流程？跨境支付独角兽Stripe助力中国企业出海
How to Set Up Google Ads Campaigns? Payment Unicorn Stripe Empowers Chinese Businesses Going Global
跨境电商正迎来黄金发展期，中国制造与海外需求激增的完美结合，推动行业销售额持续攀升。然而，跨境支付、汇率波动和合规性等问题成为企业出海的主要障碍。
The cross-border e-commerce sector is experiencing a golden era, with the perfect combination of Chinese manufacturing capabilities and surging overseas demand driving continuous sales growth. However, challenges like cross-border payments, exchange rate fluctuations, and compliance have become major obstacles for businesses expanding globally.
Stripe Tour 2024：聚焦亚太跨境支付解决方案
Stripe Tour 2024: Focusing on Asia-Pacific Cross-Border Payment Solutions
支付行业独角兽Stripe近期在新加坡举办Stripe Tour 2024跨境专场活动，重点关注中国企业在内的亚太地区跨境支付需求。Stripe全球产品战略主管Eeke de Milliano表示："中国企业行动迅速且雄心勃勃，支持他们把握每个商业机遇对我们来说是重要挑战。"
Payment unicorn Stripe recently held its Stripe Tour 2024 Cross-Border Special Event in Singapore, focusing on the cross-border payment needs of the Asia-Pacific region, including Chinese enterprises. Eeke de Milliano, Global Head of Product Strategy at Stripe, stated: "Chinese companies act swiftly and ambitiously, supporting them to seize every business opportunity is a significant challenge for us."
一站式跨境支付平台：让资金流动更简单
All-in-One Cross-Border Payment Platform: Simplifying Fund Flows
Stripe亚太地区负责人Paul Harapin强调："我们的目标是让资金流动像互联网信息传递一样简单快速。"平台提供：
Paul Harapin, Head of Asia-Pacific at Stripe, emphasized: "Our goal is to make fund flows as simple and fast as internet information transfer." The platform offers:
- 支持135+种货币和100+支付方式
- Supports 135+ currencies and 100+ payment methods
- 全新自适应定价功能，实时汇率结算
- New adaptive pricing feature with real-time exchange rate settlement
- AI优化的结账流程，提升转化率
- AI-optimized checkout process to improve conversion rates
安全支付保障：Radar反欺诈系统
Secure Payment Protection: Radar Anti-Fraud System
Stripe自主研发的Radar机器学习平台通过分析全球数千亿交易数据，提供：
Stripe's self-developed Radar machine learning platform analyzes trillions of global transactions to provide:
- 实时欺诈风险评估
- Real-time fraud risk assessment
- 动态3D安全验证
- Dynamic 3D secure verification
- 每日更新的诈骗模式识别
- Daily updated fraud pattern recognition
助力中国企业全球化：2023年跨境电商达2.38万亿美元
Supporting Chinese Companies' Globalization: Cross-Border E-commerce Reached $2.38 Trillion in 2023
随着中国跨境电商规模持续扩大（2024年上半年出口1.2万亿元，同比增长10.5%），Stripe提供：
As China's cross-border e-commerce continues to expand (exports reached 1.2 trillion yuan in the first half of 2024, up 10.5% year-on-year), Stripe provides:
- 本地化支付解决方案
- Localized payment solutions
- 微信支付/支付宝整合
- WeChat Pay/Alipay integration
- 多币种账户管理
- Multi-currency account management
Stripe大中华区副总监刘斯成强调："跨境支付应瞄准全球、立足本地，理解目标市场的支付习惯至关重要。"
Liu Sicheng, Deputy Director of Stripe Greater China, emphasized: "Cross-border payments should aim globally while being rooted locally, understanding the payment habits of target markets is crucial."
Google Ads推广指南：竞价策略与预算规划
Google Ads Campaign Guide: Bidding Strategies and Budget Planning
对于希望拓展海外市场的企业，我们建议：
For businesses looking to expand overseas, we recommend:
- 开户流程：准备营业执照、网站和支付方式
- Account setup: Prepare business license, website, and payment methods
- 竞价策略：根据行业设定合理CPC（每次点击成本）
- Bidding strategy: Set reasonable CPC (cost per click) based on industry
- 预算规划：建议初期日预算$50-$100测试效果
- Budget planning: Recommended initial daily budget of $50-$100 for testing
通过结合Google Ads精准营销和Stripe的跨境支付解决方案，中国企业可以更高效地开拓全球市场。
By combining Google Ads precision marketing with Stripe's cross-border payment solutions, Chinese companies can more efficiently explore global markets.
