外贸SOHO选品指南：3个关键问题助你成功起步
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1. 根据资金情况定位产品
1. Product Positioning Based on Capital
SOHO的前期资金投入比较大，主要用在开发客户、打样、囤货和发货。而且前期势必要交一些学费的，走一些弯路是很正常的，并且很有可能前半年甚至一年没什么收入。
The initial capital investment for SOHO is relatively large, mainly used for customer development, sampling, inventory and shipping. It's normal to pay some "tuition fees" and take some detours at the beginning, and you might even have little income for the first six months or even a year.
建议：高端产品暂时不要考虑，资金占用太多，市场面对的受众又太少。选择一些客单价较低的货品更适合新手起步。
Recommendation: Avoid high-end products temporarily as they require too much capital and target a small audience. Lower-priced products are more suitable for beginners.
2. 选择新产业还是传统产业
2. Choosing Between Emerging and Traditional Industries
很多SOHO人也会纠结是选新产业还是传统行业。这两者各有利弊，传统产品也在不停地优化迭代，新产品也经常会有昙花一现之后迅速走向衰败的。
Many SOHO entrepreneurs struggle with choosing between emerging and traditional industries. Both have pros and cons - traditional products keep evolving while new products often fade quickly after a brief popularity.
建议：刚起步的SOHO建议选择一些传统的产业，技术足够成熟，市场也很平稳，也会给我们更多机会去学习。
Recommendation: Beginners should consider traditional industries with mature technology and stable markets, which provide more learning opportunities.
3. 根据供应商选择产品
3. Product Selection Based on Suppliers
对SOHO来说，除了搞定客户，就是要搞定工厂。要找到靠谱的供应商工厂实属不易，什么样算靠谱呢？你要样品，不会不耐烦；你每次问价格，都会回复你...
For SOHO businesses, besides acquiring customers, finding reliable factories is crucial. A reliable supplier will patiently provide samples and promptly respond to price inquiries.
建议：如果你选好了产品，但是找不到靠谱的工厂供应商，那就放弃这个产品吧。供应商工厂是需要定期维护的，大家不是一锤子买卖。
Recommendation: If you can't find reliable suppliers for your chosen product, it's better to give it up. Supplier relationships require regular maintenance - it's not a one-time deal.
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