WooCommerce独立站搭建教程:7步轻松创建跨境电商网站
前言:本教程适用于已安装WordPress的服务器环境。WooCommerce作为WordPress的电商插件,需要运行在WordPress平台上。
Introduction: This tutorial assumes you already have WordPress installed on your server. WooCommerce is an e-commerce plugin that runs on WordPress.
第一步:安装WooCommerce插件
Step 1: Install WooCommerce Plugin
两种安装方法:1) 从WordPress官网下载后手动上传;2) 通过WordPress后台直接安装(推荐)。
Two installation methods: 1) Manual upload after downloading from WordPress.org; 2) Direct installation via WordPress dashboard (recommended).
操作步骤:登录WordPress后台 → 插件 → 安装插件 → 搜索"WooCommerce" → 点击安装 → 激活
Steps: Login to WordPress dashboard → Plugins → Add New → Search "WooCommerce" → Install → Activate
第二步:运行设置向导
Step 2: Run Setup Wizard
安装完成后会自动弹出设置向导,建议新手使用向导完成基础配置。
The setup wizard will automatically appear after installation. Beginners are advised to use it for basic configuration.
第三步:填写基本信息
Step 3: Enter Basic Information
包括:国家/地区、地址、货币类型、销售产品类型(实物/数字/两者)
Includes: Country/Region, Address, Currency, Product types (Physical/Digital/Both)
第四步:配置支付方式
Step 4: Set Up Payment Methods
默认支持Stripe、PayPal等国际支付方式,可通过插件扩展更多支付选项。
Default supports international payments like Stripe, PayPal. More options available via plugins.
第五步:设置物流方案
Step 5: Configure Shipping Options
支持按地区设置不同运费规则,可灵活配置包邮政策。
Supports different shipping rates by region with flexible free shipping policies.
第六步:安装推荐插件
Step 6: Install Recommended Plugins
建议安装Storefront主题提升视觉效果,其他营销插件(Facebook/TikTok/Google等)可按需选择。
Recommended to install Storefront theme. Marketing plugins (Facebook/TikTok/Google) are optional.
第七步:完成设置
Step 7: Complete Setup
现在您的跨境电商独立站已准备就绪!接下来需要:产品上架、SEO优化、社交媒体引流等。
Your cross-border e-commerce site is ready! Next steps: Add products, SEO optimization, social media marketing, etc.
SEO提示:建议安装SEO插件如Yoast SEO或Rank Math,优化产品页面关键词和元标签。
SEO Tip: Install SEO plugins like Yoast SEO or Rank Math to optimize product page keywords and meta tags.
关于Google推广认证:Google Ads账户需要完成商家认证才能投放广告,建议提前准备营业执照等相关材料。
About Google Ads Verification: Google Ads accounts require merchant verification. Prepare business licenses and related documents in advance.
