亚马逊2015年十大事件盘点：从Dash Button到Prime Day的跨境电商变革
2015年对于全球电商巨头亚马逊来说是具有里程碑意义的一年。从创新购物方式到平台政策调整，亚马逊通过一系列重要举措持续巩固其在跨境电商领域的领导地位。
In 2015, global e-commerce giant Amazon achieved several milestones. From innovative shopping methods to platform policy adjustments, Amazon consolidated its leadership in cross-border e-commerce through a series of important initiatives.
1. Dash Button一键购物：2015年4月，亚马逊推出革命性的Dash Button硬件，让用户只需一键即可购买日用品。这项创新极大提升了购物便利性，同时也为亚马逊带来了更多日用品销售机会。
1. Dash Button One-Click Shopping: In April 2015, Amazon launched the revolutionary Dash Button hardware, allowing users to purchase daily necessities with just one click. This innovation greatly improved shopping convenience and brought more daily product sales opportunities to Amazon.
2. Handmade手工艺品平台：10月上线的Handmade平台直接挑战Etsy的市场地位，汇集了全球60多个国家的8万多款手工产品，覆盖家居、首饰等六大品类。
2. Handmade Crafts Platform: Launched in October, the Handmade platform directly challenged Etsy's market position, gathering over 80,000 handmade products from more than 60 countries worldwide, covering six major categories including home decor and jewelry.
3. Amazon Business B2B平台：4月推出的B2B平台提供超过200万种商品，从办公用品到重型工业设备一应俱全，为企业采购提供了全新渠道。
3. Amazon Business B2B Platform: Launched in April, the B2B platform offered over 2 million products, ranging from office supplies to heavy industrial equipment, providing a new channel for corporate procurement.
4. 中国卖家支持政策：2015年亚马逊为中国卖家推出多项支持措施，包括承认中国小包物流、提供中文后台操作界面等，大大降低了中国卖家进入国际市场的门槛。
4. Support Policies for Chinese Sellers: In 2015, Amazon introduced multiple support measures for Chinese sellers, including recognizing China Post logistics and providing Chinese-language backend interfaces, significantly lowering the threshold for Chinese sellers to enter the international market.
5. Prime Day全球促销：7月15日举办的Prime Day创下销售纪录，美国销量同比增长80%，欧洲增长40%，展示了Prime会员强大的消费能力。
5. Prime Day Global Promotion: The Prime Day held on July 15 set sales records, with US sales increasing by 80% year-on-year and Europe by 40%, demonstrating the strong purchasing power of Prime members.
SEO优化建议：对于跨境电商卖家而言，了解平台政策变化至关重要。2015年亚马逊的这些变革为卖家提供了新机遇，如Handmade平台适合手工艺品卖家，Amazon Business适合B2B卖家。同时，FBA费用调整等政策变化也需要卖家提前规划。
SEO Optimization Suggestions: For cross-border e-commerce sellers, understanding platform policy changes is crucial. Amazon's 2015 transformations provided new opportunities for sellers, such as the Handmade platform for craft sellers and Amazon Business for B2B sellers. Meanwhile, policy changes like FBA fee adjustments also require sellers to plan ahead.
通过分析亚马逊2015年的重大事件，我们可以预见跨境电商行业将继续向专业化、精细化方向发展。卖家需要密切关注平台政策，优化产品和服务，才能在激烈的市场竞争中脱颖而出。
By analyzing Amazon's major events in 2015, we can foresee that the cross-border e-commerce industry will continue to develop towards specialization and refinement. Sellers need to pay close attention to platform policies and optimize products and services to stand out in the fierce market competition.
