国外网站SEO推广怎么做？8款海外热点追踪工具助力外贸营销
无论在哪个平台，热点始终是撬动流量的关键所在。蹭热点，其本质就是一种借势营销，通过利用热点的影响力来加深用户对品牌的印象。对于海外营销人员而言，如果能够紧跟海外时事，抓住品牌领域内的最新趋势，就能创造出更具价值的营销创意。
On any platform, trends are always the key to driving traffic. Riding the trend is essentially a form of momentum marketing, leveraging the influence of hot topics to deepen users' impression of your brand. For overseas marketers, keeping up with international news and capturing the latest trends in your brand's field can help create more valuable marketing ideas.
下面，Anne为大家精心挑选了8大热点查询工具，这些工具将帮助你在运营社交媒体、内容创作以及SEO优化时少走弯路，至少能为你提供一个清晰的参考方向。
Below, Anne has carefully selected 8 major trend tracking tools that will help you navigate social media operations, content creation, and SEO optimization with fewer detours, providing at least a clear reference direction.
一、TikTok热点追踪(TikTok Trending)
网址：https://ads.tiktok.com/business/creativecenter/inspiration/popular/hashtag/
查找当前最热门的标签，歌曲，博主，视频
Find the most popular hashtags, songs, creators, and videos currently trending
使用该工具，你可以：
- 自定义国家，关注不同国家的趋势
- 自定义时间范围，查询过去1天，过去30天，过去120天哪些关键词最受欢迎
- 当前最热门的歌曲
- 当前最热门的视频
- 当前最热门的创作者
二、谷歌趋势热点追踪(Google Trends)
Google trends 是品牌最受欢迎的工具之一，它掌握全球互联网用户的行为习惯，精准定位，兴趣爱好，地区分布，购物习惯，话题，热度等等。
Google Trends is one of the most popular tools for brands, capturing global internet users' behavior patterns, precise positioning, interests, regional distribution, shopping habits, topics, popularity, and more.
三、Pinterest热点追踪(Pinterest Trends)
网址：https://trends.pinterest.com
它可以按性别、年龄、关键字、兴趣、日期等进行筛选，查看趋势情况，更有热门pin图，掌握好热点，让你的Pinterest营销事半功倍。
It allows filtering by gender, age, keywords, interests, dates, etc., to view trends, including popular pins. Mastering trends can make your Pinterest marketing twice as effective.
如何科学又有效地"蹭"热点？
How to Scientifically and Effectively "Ride" Trends?
1. 筛选热点要与产品/品牌相关联
不要为了蹭热点而蹭热点。要让产品/品牌宣传融入热点话题中，成为大众讨论的话题，从而记住你的品牌或产品。
Don't ride trends just for the sake of it. Integrate your product/brand promotion into trending topics to become part of public discussion and make your brand or product memorable.
2. 抓住热点创造出传播性强、引人入胜的内容
一旦你注意到某些主题现在炙手可热，那你就可以开始借此机会来创造一些十分引人入胜的内容。
Once you notice certain topics are currently hot, you can start creating highly engaging content by leveraging this opportunity.