跨境电商平台入驻指南：10大平台条件与费用全解析
口碑营销能带来大订单吗？谷歌推广为何无法访问？ 本文为您详细解析10大跨境电商平台的入驻条件和费用标准。
Can word-of-mouth marketing bring big orders? Why can't access Google Ads? This article provides detailed analysis of entry requirements and fee standards for 10 major cross-border e-commerce platforms.
四大传统跨境电商平台
Four Major Traditional Cross-Border E-commerce Platforms
Amazon
入驻条件/Requirements: 仅接受中国大陆及港澳台地区企业入驻/Only accepts companies from Mainland China, Hong Kong, Macau and Taiwan
所需资料/Required Documents:
- VISA或MasterCard双币信用卡/VISA or MasterCard dual-currency credit card
- 法人身份证和营业执照/Legal representative ID and business license
- 信用卡纸质账单/Credit card paper statement with address
- 收款银行账号/Payment bank account
- 品牌商标/Brand trademark (very important)
印度站特殊要求/India Site Special Requirements: 需先在北美、欧洲或日本站点开展业务/Need to operate in North America, Europe or Japan first
推荐物流模式/Recommended Logistics Model: FBA模式/FBA Model
技术年费/Technical Annual Fee: 10,000元起/Starting from 10,000 RMB
Wish
入驻条件/Requirements:
- 大陆公司：营业执照和法人身份证/Mainland company: business license and legal representative ID
- 个人注册：个人身份证/Individual registration: personal ID
- 香港公司：营业执照和税务登记证/Hong Kong company: business license and tax registration
费用/Fee: 免费/Free
Lazada
入驻条件/Requirements: 企业营业执照+其他平台经验/Business license + other platform experience
费用/Fee: 免费/Free
本土卖家/Local Sellers: 2999元起/Starting from 2,999 RMB
Noon
国际卖家/International Sellers:
- 5000+SKU或自主品牌/5000+ SKUs or own brand
- 需联系招商经理/Need to contact business manager
本土卖家/Local Sellers: 4999元起/Starting from 4,999 RMB
拉丁美洲平台
Latin America Platforms
MercadoLivre
入驻条件/Requirements: 企业营业执照+其他电商平台经验/Business license + other e-commerce platform experience
费用/Fee: 6999元/6,999 RMB
B2W
入驻资料/Required Documents: 营业执照+银行账户证明等/Business license + bank account proof, etc.
费用/Fee: 7999元/7,999 RMB
非洲平台
Africa Platform
Jumia
入驻条件/Requirements: 营业执照+200+SKU/Business license + 200+ SKUs
费用/Fee: 免费/Free
选择适合的跨境电商平台，需要考虑产品特性、目标市场和预算等因素。 Choosing the right cross-border e-commerce platform requires considering product characteristics, target market and budget.
