疫情过后外贸获客渠道大揭秘：SOHO与小商家必看的布局建议
为什么Facebook成为外贸推广首选？抖音为何具备谷歌推广功能？
Why Facebook as the First Choice for Foreign Trade Promotion? Why Does TikTok Have Google Advertising Features?
2019年12月，突如其来的新冠疫情使外贸模式迅速转变为线上获客和交易。大部分人认为这种模式将成为未来主流，您是否也这样认为？
In December 2019, the sudden COVID-19 pandemic rapidly transformed foreign trade models into online customer acquisition and transactions. Most people believe this will become the mainstream in the future - do you share this view?
当前外贸获客渠道分析：
Analysis of Current Foreign Trade Customer Acquisition Channels:
以阿里巴巴国际站为代表的B2B平台是最简单的方式之一。通过购买流量并做好基础运营，提高转化率就能维持业务。但需要足够的资金预算，后期金品方案可能让中小企业望而却步。
B2B platforms like Alibaba International Station are among the simplest methods. By purchasing traffic and maintaining basic operations while improving conversion rates, businesses can sustain themselves. However, sufficient budget is required, and later-stage premium solutions may deter many SMEs.
更优化的资金布局建议：
Optimized Budget Allocation Suggestions:
1. 选品策略：
1. Product Selection Strategy:
• 不建议选择C端产品：客户零散、退货率高、发货频率高、市场竞争激烈
• Not recommended for C-end products: scattered customers, high return rates, frequent shipments, fierce market competition
• B端产品建议：选择当地供应链、刚需产品(如汽车配件)、避免热销短周期产品
• B-end product suggestions: choose local supply chains, essential products (e.g. auto parts), avoid short-lived popular products
2. 渠道布局：
2. Channel Strategy:
• 独立站建设：避免模板站，注重SEO/SEM优化，解决客户问题而非仅展示产品
• Independent Website: Avoid template sites, focus on SEO/SEM optimization, solve customer problems rather than just display products
• 社媒引流：YouTube、Facebook、LinkedIn等平台根据产品特性选择
• Social Media Traffic: Choose platforms like YouTube, Facebook, LinkedIn based on product characteristics
3. 社交媒体运营技巧：
3. Social Media Operation Tips:
• Facebook：原创内容营销，建立私域流量群组
• Facebook: Original content marketing, build private traffic groups
• LinkedIn：精准添加行业相关客户群体
• LinkedIn: Precisely add industry-related customer groups
• YouTube：中长视频维护难度大但流量可观
• YouTube: Medium-long videos require more effort but offer substantial traffic
• TikTok：生活类产品更适合，B端产品不必过度投入
• TikTok: More suitable for lifestyle products, less necessary for B-end products
4. 展会新趋势：
4. Exhibition New Trends:
疫情后展会仍是重要渠道，但客户会更谨慎，会通过独立站和社媒进行背景调查，因此线上布局尤为关键。
Post-pandemic exhibitions remain important, but customers are more cautious and will conduct background checks via independent websites and social media, making online presence particularly crucial.
SEO优化建议：独立站建设时注重SEO架构，使用Google搜索指令获取客户资源，优质内容可提升网站权重。
SEO Suggestions: Focus on SEO structure when building independent sites, use Google search commands to acquire customer resources, quality content can improve site authority.
