东南亚电商Lazada开放个体户入驻 9大新商权益助力跨境卖家
东南亚电商Lazada开放个体户入驻 9大新商权益助力跨境卖家
Lazada Southeast Asia E-commerce Now Open for Individual Sellers with 9 New Merchant Benefits
东南亚电商巨头Lazada近期宣布重大政策更新 - 平台正式向个体商户开放跨境自运营模式入驻通道，并推出9项专属新商权益，为中国卖家提供更便捷的东南亚市场准入机会。
The Southeast Asian e-commerce giant Lazada recently announced major policy updates - the platform has officially opened cross-border self-operation mode to individual merchants, offering 9 exclusive new merchant benefits to provide Chinese sellers with easier access to Southeast Asian markets.
东南亚电商市场爆发式增长
Explosive Growth in Southeast Asian E-commerce Market
根据Lazada最新数据显示，在2024年生日大促期间，跨境业务各行业表现亮眼：
- 运动鞋服类目：日均销售额增长10倍+
- 美妆类目和玩具类目：销售额激增7倍
- 手机平板类目：实现惊人的日均32倍增长
According to Lazada's latest data, during the 2024 Birthday Sale, cross-border businesses across industries performed remarkably:
- Sports shoes and apparel category: Daily sales increased by 10 times+
- Beauty category and toy category: Sales surged by 7 times
- Mobile phone and tablet category: Achieved an amazing daily growth of 32 times
个体户入驻四步流程
Four-Step Process for Individual Seller Registration
1. 注册跨境自运营商家账号
扫描官方二维码或通过专属链接快速注册
2. 提交店铺信息材料
完成账号注册后登录卖家中心完善信息，完成法人实名认证
3. 开通钱包
登录Lazada GSP六合一站点商家后台完成钱包设置
4. 支付宝冻结保证金
通过企业/法人个人支付宝完成保证金冻结
1. Register Cross-border Self-operation Merchant Account
Scan the official QR code or register quickly through exclusive link
2. Submit Store Information Materials
After completing account registration, log in to the seller center to improve information and complete legal person real-name authentication
3. Open Wallet
Log in to Lazada GSP six-in-one site merchant backend to complete wallet setup
4. Alipay Freeze Deposit
Complete deposit freezing through corporate/legal person's personal Alipay
9大新商权益详解
Details of 9 New Merchant Benefits
成功入驻的商家可享受以下专属权益：
- 最快1个工作日开店
- 零年费一站销售东南亚多国市场
- 专属流量扶持
- 运营培训支持
- 大促活动优先参与权
Successfully settled merchants can enjoy the following exclusive benefits:
- Store opening in as fast as 1 working day
- Zero annual fee for selling in multiple Southeast Asian markets
- Exclusive traffic support
- Operation training support
- Priority participation in major promotion activities
特别提示：下半年大促旺季即将到来，现在入驻可提前准备流量高峰期的运营工作。平台还将提供进阶扶持项目，帮助商家实现可持续增长。
Special Note: The peak season for major promotions in the second half of the year is coming. Settling in now allows you to prepare in advance for operations during traffic peaks. The platform will also provide advanced support programs to help merchants achieve sustainable growth.
