虾皮入驻必须营业执照吗?本土店与跨境店全面解析
核心问题:虾皮入驻必须提供营业执照,无论是本土店铺还是跨境店铺,企业和个人营业执照均可使用(但每个执照仅限使用一次)。
Key Question: Business license is mandatory for both Shopee Local and Cross-border stores (enterprise or individual license accepted, but each license can only be used once).
一、本土店 vs 跨境店基本概念 | Basic Concepts
本土店:使用当地手机号和银行卡注册(如新加坡站点需新加坡本地资料)
Local Store: Registered with local phone number and bank card (e.g. Singapore local info for SG site)
跨境店:在中国大陆(或非目标市场地区)申请的店铺
Cross-border Store: Registered from Mainland China (or non-target market regions)
二、4大核心差异 | 4 Key Differences
1. 物流差异 | Logistics
跨境店:从中国发货,产生国际运费 | Ship from China with international shipping fees
本土店:当地发货,时效更快 | Local shipment with faster delivery
2. 禁售商品 | Restricted Items
跨境店:受海关限制更多(如台湾站禁售3C/食品等)| More customs restrictions (e.g. 3C/food prohibited in Taiwan)
本土店:限制相对较少 | Fewer restrictions
3. 费用结构 | Fees
跨境店:前3月免佣金,后期8%总费用(6%佣金+2%手续费)| 0% commission first 3 months, then 8% total (6%+2%)
本土店:仅2%手续费 | Only 2% transaction fee
4. 回款周期 | Settlement Cycle
跨境店:每月2次(月初/月中)| Twice monthly (early/mid month)
本土店:2-7天快速回款 | Fast settlement in 2-7 days
三、选择建议 | Recommendations
国内卖家优先考虑跨境店:
- 平台流量扶持 | Platform traffic support
- 规避IP审查风险 | Avoid IP verification risks
- 资金安全更有保障 | More secure fund settlement
本土店适用场景:
1. 拥有当地资源(朋友代注册)| Have local contacts (friend-assisted registration)
2. 能承受店铺购买风险 | Can tolerate store purchase risks
运营关键:选品优化>店铺类型 | Product selection > Store type
