广州国际玩具展即将开幕：中国玩具出口创十年新高，行业前景广阔

广州国际玩具展即将开幕：中国玩具出口创十年新高，行业前景广阔

Guangzhou International Toy Fair Approaches: China's Toy Exports Hit 10-Year High with Promising Industry Outlook

【展会动态】第30届广州国际玩具及模型展览会暨第9届广州国际童车及婴童用品展览会将于4月8-10日在广州举行。广东省玩具协会会长李卓明表示，本届展会规模扩大至10万平方米，设近4000个展位，预计吸引超5.5万名全球买家。

[Event Update] The 30th Guangzhou International Toy & Model Fair and 9th Guangzhou International Baby Carriage & Children Products Fair will be held from April 8-10 in Guangzhou. According to Li Zhuoming, president of Guangdong Toy Association, this year's exhibition has expanded to 100,000 sqm with nearly 4,000 booths, expecting to attract over 55,000 global buyers.

【行业亮点】2017年中国玩具出口额达441.5亿美元，同比增长31.2%，创2008年金融危机以来最大增幅。其中传统玩具出口239.61亿美元，增长30.4%。广东作为最大出口省份，贡献全国51.49%的出口额。

[Industry Highlights] China's toy exports reached $44.15 billion in 2017, a 31.2% year-on-year increase - the largest growth since the 2008 financial crisis. Traditional toy exports totaled $23.961 billion, up 30.4%. Guangdong, as the top exporting province, accounted for 51.49% of national exports.

【市场分析】全球约70%的玩具产自中国，欧美市场占比超80%。尽管美国玩具反斗城破产引发关注，但专家认为新兴渠道将快速填补市场空缺。值得注意的是，对金砖国家出口显著增长：印度（+162.5%）、俄罗斯（+84.1%）、巴西（+35.6%）。

[Market Analysis] Approximately 70% of global toys are made in China, with over 80% market share in Europe and America. Although Toys"R"Us bankruptcy drew attention, experts believe new channels will quickly fill the gap. Notably, exports to BRICS countries grew remarkably: India (+162.5%), Russia (+84.1%), and Brazil (+35.6%).

【趋势预测】受创新产品驱动（如去年热销的指尖猴）和欧美经济复苏影响，2018年前两月玩具出口已实现28.9%增长。展会期间将举办多场专题论坛，探讨"一带一路"背景下玩具产业的创新发展路径。

[Trend Forecast] Driven by innovative products (like last year's hit Fingerlings) and欧美economic recovery, toy exports in the first two months of 2018 already achieved 28.9% growth. The fair will host multiple forums discussing innovation pathways under the Belt and Road initiative.