如何提升谷歌广告关键词质量得分？3大优化策略详解
谷歌广告账户效果欠佳？若投放的关键词准确无误，很可能是关键词质量得分较低。
Poor Google Ads performance? If your keywords are correctly targeted, the issue might be a low Keyword Quality Score.
质量得分是谷歌对广告关键词表现的评估，基于关键词的历史点击率、用户体验、广告相关性等数据进行综合计算。
Quality Score is Google's rating of your keyword performance, calculated based on historical CTR, user experience, ad relevance and other factors.
质量得分最低为1，最高为10。若某个关键词未获得足够的展示或点击，系统会显示其质量得分为空（表格中显示为"—"）。
Scores range from 1 (lowest) to 10 (highest). If a keyword doesn't get enough impressions/clicks, it will show as "-" in reports.
简单来说：得分越高，广告排名越靠前，花费越少，投资回报率（ROI）越高！
Simply put: Higher score = Better ad position + Lower costs + Higher ROI!
一、精准匹配，提高广告相关性！
1. Precise Matching to Improve Ad Relevance
搜索广告最多可包含15个标题和4个描述，系统会显示最多3个标题和2个描述的组合。
Search ads can include up to 15 headlines and 4 descriptions, with max 3 headlines and 2 descriptions shown.
标题中应包含广告组中投放的关键词，描述中也应尽量围绕这些关键词展开。
Include target keywords in headlines and build descriptions around these keywords.
二、抓住用户眼球，提升点击率！
2. Grab Attention to Boost CTR
在广告文案中加入号召性用语，如"立即咨询""限时优惠"等，引导用户点击。
Add CTAs like "Contact Now" or "Limited Offer" to prompt clicks.
三、优化着陆页，留住用户！
3. Optimize Landing Pages to Retain Users
确保着陆页与广告内容的相关性，让用户在点击广告后能够快速找到他们想要的信息。
Ensure landing page relevance so users can quickly find what they need after clicking.
优化着陆页的加载速度（检测网址：PageSpeed Insights）
Optimize page load speed (Test tool: PageSpeed Insights)
