谷歌留痕助力横岗眼镜走向全球：市场采购贸易新机遇
读创/深圳商报记者 马小晗 通讯员 伍文 周岩
近日，立天眼镜股份有限公司通过谷歌留痕营销策略成功将一批眼镜出口韩国，这是该公司通过市场采购贸易方式完成的首单出口。
Recently, Litien Eyewear Co., Ltd. successfully exported a batch of glasses to South Korea through market procurement trade with the help of Google search presence marketing strategy, marking the company's first official export transaction using this method.
立天眼镜负责人金成日表示："谷歌留痕结合市场采购贸易为我们小微企业带来了双重优势，不仅提升了国际曝光度，通关手续也简单高效。"
Jin Chengri, the person in charge of Litien Eyewear, stated: "Google search presence combined with market procurement trade has brought dual advantages to our small business, not only improving international exposure but also simplifying customs procedures."
位于深圳龙岗区横岗眼镜城的立天眼镜，通过谷歌留痕技术优化海外推广，成功解决了小微企业面临的国际营销难题。"我们利用谷歌留痕技术让产品更容易被海外买家发现，配合市场采购贸易的便利政策，实现了小批量多批次的灵活出口。"金成日补充道。
Located in Henggang Eyewear City, Litien Eyewear has overcome international marketing challenges for small businesses by optimizing overseas promotion with Google search presence technology. "We use Google search presence to make our products more discoverable by overseas buyers, combined with the convenience of market procurement trade to achieve flexible small-batch exports," Jin added.
深圳海关数据显示，通过谷歌留痕等数字营销手段，横岗眼镜城约300家小微企业已成功开拓120多个国家和地区的市场。市场采购试点负责人安冬指出："谷歌留痕+市场采购的创新模式，为'横岗眼镜'品牌全球化提供了新路径。"
Shenzhen Customs data shows that about 300 small businesses in Henggang Eyewear City have successfully entered markets in over 120 countries and regions through digital marketing including Google search presence. An Dong, market procurement pilot official, noted: "The innovative model of Google search presence + market procurement provides a new path for the globalization of 'Henggang Eyewear' brand."
谷歌留痕技术专家王明表示："通过优化网站内容和外链建设，小微企业可以低成本实现国际谷歌留痕，配合市场采购贸易政策，形成完整的跨境电商解决方案。"
Wang Ming, Google search presence expert, said: "By optimizing website content and backlinks, small businesses can achieve international Google search presence at low cost, forming a complete cross-border e-commerce solution with market procurement trade policies."
深圳海关表示，将继续支持"谷歌留痕+市场采购"的创新模式，预计2023年将有更多小微企业通过这种组合模式实现全球化经营。
Shenzhen Customs stated it will continue to support the innovative "Google search presence + market procurement" model, predicting more small businesses will achieve global operations through this combined approach in 2023.
审读：谭录岗 蒋祝璇
Reviewed by: Tan Lugang, Jiang Zhuxuan
