如何做好外贸公司Google竞价推广与SEO优化
优先选择的注册出口贸易公司，谷歌竞价推广怎么做好？
For export trading companies, how to effectively run Google Ads?
做Google SEO之前我们需要首先了解哪些？
What should we understand before doing Google SEO?
我们自己搭建外贸独立站更多的就是为了做Google SEO获得排名以获取免费的搜索引擎流量。想要做Google SEO，那么我们首先应该要了解一下Google的搜索引擎抓取网页流程。
The main purpose of building an independent foreign trade website is to achieve rankings through Google SEO and obtain free search engine traffic. To do Google SEO well, we first need to understand Google's web crawling process.
Google搜索基本流程
Basic Google Search Process
Google抓取和输出一个网页在搜索结果里面的流程是：
The process of Google crawling and displaying a webpage in search results is:
- Google爬虫爬取你的网站内容，加入Google索引库
- Google crawlers crawl your website content and add it to Google's index
- 用户在Google搜索时Google在自己的索引库中根据一些规则找到合适的网页展示给用户
- When users search on Google, it finds appropriate webpages from its index based on certain rules
Google搜索排名算法
Google Search Ranking Algorithm
Google排名系统由一系列算法组成，会考虑以下因素：
Google's ranking system consists of a series of algorithms that consider the following factors:
- 查询的字词
- Search query terms
- 网页的相关性和可用性
- Webpage relevance and usability
- 来源的专业度
- Source expertise
- 用户所在位置和设置
- User location and settings
Google SEO优化关键步骤
Key Steps for Google SEO Optimization
1. 分析关键词：Google会根据搜索内容衍生相关搜索内容
1. Keyword Analysis: Google derives related searches based on search content
2. 挑选匹配页面：从索引库寻找与查询匹配的网页
2. Select Matching Pages: Find webpages matching the query from the index
3. 为网页排名：考虑内容新鲜度、关键词出现次数、用户体验等
3. Rank Webpages: Consider content freshness, keyword frequency, user experience, etc.
4. 返回最佳结果：考虑结构化数据、移动适配、加载速度等
4. Return Best Results: Consider structured data, mobile-friendliness, loading speed, etc.
5. 搜索环境因素：考虑搜索位置、搜索历史等
5. Search Environment Factors: Consider search location, search history, etc.
重要提示：不要为了排名而欺骗Google，应该专注于为用户创造价值。
Important Note: Don't cheat Google for rankings, focus on creating value for users.
