中国流媒体平台强势出海东南亚 挑战网飞霸主地位
近年来，中国流媒体平台在东南亚市场取得显著进展，通过内容输出+平台建设的双轨战略，逐步建立起与Netflix等国际巨头竞争的实力。
In recent years, Chinese streaming platforms have made significant progress in the Southeast Asian market, adopting a dual-track strategy of content export + platform construction to gradually build competitiveness against international giants like Netflix.
内容出海成效显著：中国古装剧、爱情剧等类型在泰国、印尼等国家广受欢迎。优酷数据显示，中国古装剧已覆盖全球200多个国家和地区。
Remarkable achievements in content export: Chinese period dramas and romance series are widely popular in countries like Thailand and Indonesia. Youku data shows Chinese period dramas have reached over 200 countries and regions worldwide.
平台建设策略：主要平台采取"三步走"战略：
1. 输出优质国产内容
2. 采购当地优质版权
3. 制作本土原创内容
Platform development strategy: Major platforms adopt a "three-step" approach:
1. Export high-quality domestic content
2. Acquire local premium copyrights
3. Produce original local content
腾讯视频海外版WeTV已在东南亚制作56部原创剧集，爱奇艺国际站也设定了每年制作至少4部东南亚原创剧集的目标。
Tencent's WeTV has produced 56 original series in Southeast Asia, while iQIYI International aims to produce at least 4 Southeast Asian original series annually.
市场竞争格局：目前Netflix仍以44%的市场份额领先，但中国平台增长迅速。专家认为中国平台已初步具备与Netflix正面竞争的能力。
Market competition landscape: Netflix currently leads with 44% market share, but Chinese platforms are growing rapidly. Experts believe Chinese platforms have initially developed the capability to compete directly with Netflix.
挑战与机遇并存：平台需应对文化差异、本土化运营成本高等挑战，但东南亚市场潜力巨大，为中国文化出海提供了重要机遇。
Challenges and opportunities coexist: Platforms need to address challenges like cultural differences and high localization costs, but the Southeast Asian market holds great potential, providing important opportunities for Chinese cultural exports.
