珠海谷歌竞价推广：TikTok黑五内容营销策略助力出海商家增长
珠海谷歌竞价推广：TikTok黑五内容营销策略助力出海商家增长
Zhuhai Google Ads Promotion: TikTok Black Friday Content Marketing Strategies for Cross-border Sellers
11月是出海商家的黄金销售季，全球消费者进入购物狂欢模式。从欧美市场的黑色星期五、圣诞节，到东南亚的双11、双12，这些重要购物节点都是品牌提升曝光和市场份额的关键时刻。如何获取更多流量和增长空间成为出海商家最关注的问题。
November marks the golden sales season for cross-border sellers, as global consumers enter shopping frenzy mode. From Black Friday and Christmas in Western markets to Double 11 and Double 12 in Southeast Asia, these key shopping moments represent critical opportunities for brands to increase exposure and market share. How to acquire more traffic and growth opportunities has become the top concern for cross-border sellers.
TikTok数据显示，78%的用户会在黑五期间通过视频获取购物灵感，83%会产生消费，59%会在购买后分享。这些数据表明，在TikTok上创作符合当地消费者习惯的创意内容，是节点营销的最佳引流方式之一。
TikTok data shows that 78% of users seek shopping inspiration through videos during Black Friday, 83% make purchases, and 59% share their purchases afterwards. These statistics indicate that creating creative content aligned with local consumer habits on TikTok is one of the best traffic acquisition methods for seasonal marketing.
内容贯穿全链路营销的三个关键策略 | Three Key Strategies for Full-funnel Content Marketing
1. 兴趣优先(Interest First)
在碎片化信息时代，能匹配用户兴趣、贴近生活的内容才能赢得关注。出海商家需要快速捕捉本地市场趋势和消费者需求，运用热门话题标签打造内容。
1. Interest First
In the era of fragmented information, only content that matches user interests and resonates with daily life can capture attention. Cross-border sellers need to quickly identify local market trends and consumer demands, leveraging popular hashtags to create content.
案例(Case Study): 名创优品抓住TikTok圣诞趋势话题，发起#minisoPentaClaus挑战赛，10天内获得4亿曝光、6000万互动。
Case Study: MINISO leveraged TikTok's Christmas trend by launching the #minisoPentaClaus challenge, achieving 400 million impressions and 60 million interactions within 10 days.
2. 场景原生(Scene Native)
采用用户接受度高的内容形式，通过特定场景中的产品展示打动消费者。短剧营销是效果显著的方式之一。
2. Scene Native
Adopt content formats that users readily accept, showcasing products in specific scenarios to engage consumers. Short drama marketing is one particularly effective approach.
案例(Case Study): 印尼品牌Cool-Vita的斋月短剧《魔法手机》播放量超3000万，带动GMV增长4倍。
Case Study: Indonesian brand Cool-Vita's Ramadan short drama "Magic Phone" achieved over 30 million views, driving a 4x increase in GMV.
3. 价值附加(Value Added)
为用户提供干货知识或情感价值，而非简单曝光。真实的产品使用体验和前后对比最能打动消费者。
3. Value Added
Provide users with practical knowledge or emotional value rather than simple exposure. Authentic product experience and before-after comparisons resonate most with consumers.
案例(Case Study): 潮洋科技的内衣产品视频因达人真实情感表达获得千万播放，转化数万订单。
Case Study: Chaoyang Technology's lingerie video gained tens of millions of views and converted tens of thousands of orders thanks to the influencer's authentic emotional expression.
珠海谷歌竞价推广专家建议 | Recommendations from Zhuhai Google Ads Experts
1. 本地化内容创作
深入了解目标市场文化习俗，制作符合当地审美和价值观的内容。TikTok for Business的"节点营销能量站"提供各市场趋势分析。
1. Localized Content Creation
Deeply understand target market cultures and customs to create content aligned with local aesthetics and values. TikTok for Business's "Seasonal Marketing Hub" provides market trend analysis.
2. 达人营销策略
结合明星、达人资源发起挑战赛或产品测评，利用他们的影响力扩大品牌传播。
2. Influencer Marketing Strategy
Collaborate with celebrities and influencers to launch challenges or product reviews, leveraging their influence to amplify brand reach.
3. 数据驱动优化
持续监测内容表现数据，及时调整创意方向和投放策略，最大化ROI。
3. Data-driven Optimization
Continuously monitor content performance metrics and adjust creative direction and placement strategies accordingly to maximize ROI.
珠海谷歌竞价推广团队提醒：黑五营销需提前2-3个月准备，包括市场调研、内容策划、达人合作等。现在就开始行动，才能在购物季抢占先机！
Zhuhai Google Ads team reminder: Black Friday marketing requires 2-3 months of preparation including market research, content planning, and influencer collaborations. Start now to gain first-mover advantage in the shopping season!
