张店推广首选AdWords：外贸企业为何必须布局谷歌推广？
随着美国蒙大拿州近期对中国应用程序的禁令升级，包括TikTok和拼多多旗下Temu在内的多款应用被列入封禁名单，中国企业出海面临新的政策风险。在此背景下，谷歌推广(Google Ads)作为全球最稳定的数字营销渠道，正成为外贸企业的"避险选择"。
As Montana escalates its ban on Chinese apps, including TikTok and Pinduoduo's Temu, Chinese companies going global face new policy risks. In this context, Google Ads is becoming the "safe haven" for foreign trade enterprises as the world's most stable digital marketing channel.
一、美国禁令升级：从TikTok到Temu的连锁反应
1. Escalating US Bans: The Domino Effect from TikTok to Temu
5月17日，蒙大拿州州长签署法案成为全美首个彻底封禁TikTok的州。更值得注意的是，该州还将禁令扩大至WeChat、CapCut、Lemon8等应用，并特别点名拼多多跨境电商平台Temu，要求自6月1日起在政府设备上封禁。
On May 17, Montana's governor signed a bill to become the first state to completely ban TikTok. More notably, the state expanded the ban to apps like WeChat, CapCut, Lemon8, and specifically targeted Pinduoduo's cross-border e-commerce platform Temu, requiring a ban on government devices starting June 1.
二、为何外贸企业需要谷歌推广？
2. Why Do Foreign Trade Enterprises Need Google Ads?
在社交媒体平台政策风险加剧的背景下，谷歌推广具备三大核心优势：
- 政策稳定性：作为全球公认的数字广告标准，受各国监管认可
- 精准触达：通过关键词定位主动搜索客户，转化率更高
- 全球覆盖：支持140+国家/地区，适配多语言市场
Amid increasing policy risks on social media platforms, Google Ads offers three core advantages:
- Policy Stability: Recognized as the global standard for digital advertising
- Precise Targeting: Reaching active searchers through keywords for higher conversion
- Global Coverage: Available in 140+ countries/regions with multilingual support
三、张店企业如何布局谷歌推广？
3. How Should Zhangdian Enterprises Deploy Google Ads?
对于淄博张店区的外贸企业，我们建议采取"三步走"策略：
- 账户搭建：针对主要出口市场建立多语言广告系列
- 关键词优化：结合行业特征选择高商业价值关键词
- 数据追踪：安装转化跟踪代码，持续优化投放效果
For foreign trade enterprises in Zibo's Zhangdian District, we recommend a "three-step" strategy:
- Account Setup: Create multilingual campaigns for major export markets
- Keyword Optimization: Select high-value keywords based on industry characteristics
- Data Tracking: Install conversion tracking for continuous optimization
特别提示：随着美国对中国APP审查趋严，建议企业多元化布局营销渠道，将谷歌推广作为基础流量入口，同时结合独立站运营构建自主流量池。
Special Note: With increasing US scrutiny of Chinese apps, we recommend enterprises diversify marketing channels, using Google Ads as a foundational traffic source while building owned traffic through independent websites.
