谷歌收录优化：亚马逊卖家反跟卖危机与品牌保护新策略
近期，一场关于谷歌收录优化与亚马逊平台规则的激烈讨论在跨境电商圈蔓延。大批亚马逊卖家在打击跟卖行为时遭遇意外挫折，部分卖家甚至因此被平台撤销品牌权限。
Recently, an intense discussion about Google indexing optimization and Amazon platform rules has spread throughout the cross-border e-commerce community. Many Amazon sellers have encountered unexpected setbacks when combating hijackers, with some even having their brand privileges revoked by the platform.
在谷歌收录优化策略日益重要的今天，亚马逊特有的"跟卖"机制正成为品牌卖家的重大挑战。这种允许不同卖家共享同一商品页面的机制，虽然被平台允许，却给品牌卖家带来了巨大威胁。
In today's environment where Google indexing optimization strategies are increasingly important, Amazon's unique "hijacking" mechanism has become a major challenge for brand sellers. This mechanism that allows different sellers to share the same product page, although permitted by the platform, poses significant threats to brand sellers.
投诉反遭品牌撤销：谷歌收录优化视角下的风险
Complaints Result in Brand Revocation: Risks from a Google Indexing Optimization Perspective
多位资深卖家反映，在实施谷歌收录优化策略的同时，通过品牌投诉渠道打击跟卖后，不仅未能成功移除跟卖者，反而导致自身品牌被标记为"滥用"。
Several experienced sellers reported that while implementing Google indexing optimization strategies, after using brand complaint channels to combat hijackers, they not only failed to successfully remove the hijackers but also had their own brands flagged as "abusive."
一位卖家无奈表示："这个月总共投诉两个跟卖，没想到品牌投诉功能就被撤销了。在关注谷歌收录优化的同时，现在赶跟卖简直是在玩火。"
A seller expressed helplessly: "I only complained about two hijackers this month, and unexpectedly had my brand complaint privileges revoked. While focusing on Google indexing optimization, dealing with hijackers now is like playing with fire."
服务商推波助澜：影响谷歌收录优化的隐藏风险
Service Providers Exacerbate the Situation: Hidden Risks Affecting Google Indexing Optimization
业内人士指出，部分服务商提供的违规赶跟卖服务严重影响了谷歌收录优化效果，具体表现在：
Industry insiders point out that some service providers' non-compliant anti-hijacking services severely affect Google indexing optimization results, specifically manifested in:
• 使用"零计划"品牌进行违规操作，破坏谷歌收录优化成果
• Using "Project Zero" brands for non-compliant operations, damaging Google indexing optimization achievements
• 下虚假订单锁定跟卖者库存，干扰正常的谷歌收录优化进程
• Placing fake orders to lock hijackers' inventory, disrupting normal Google indexing optimization processes
• 专业软件协助跟卖者进行反诉，对谷歌收录优化造成负面影响
• Professional software assisting hijackers in counterclaims, negatively impacting Google indexing optimization
一位服务商透露："现在专业跟卖团队都配备了法律顾问和申诉专家，这对卖家的谷歌收录优化策略构成了新的挑战。"
A service provider revealed: "Professional hijacking teams now have legal advisors and appeal specialists, posing new challenges to sellers' Google indexing optimization strategies."
透明计划：谷歌收录优化与品牌保护的最佳结合
Transparency Program: The Perfect Combination of Google Indexing Optimization and Brand Protection
面对日益复杂的跟卖问题，亚马逊透明计划成为谷歌收录优化与品牌保护的有效结合方案。该计划要求每个商品附带唯一二维码，既能从源头上杜绝跟卖，又能提升谷歌收录优化效果。
Facing increasingly complex hijacking issues, Amazon's Transparency Program has become an effective combination of Google indexing optimization and brand protection. The program requires each product to have a unique QR code, which not only prevents hijacking at the source but also enhances Google indexing optimization results.
专家建议：整合谷歌收录优化与品牌保护策略
Expert Advice: Integrating Google Indexing Optimization with Brand Protection Strategies
专家强调，卖家在实施谷歌收录优化的同时，打击跟卖时应准备完整证据链，避免使用过激言辞，优先考虑加入透明计划等官方保护方案，确保谷歌收录优化与品牌权益的双重保障。
Experts emphasize that while implementing Google indexing optimization, sellers should prepare complete evidence chains when combating hijackers, avoid using aggressive language, and prioritize official protection solutions like the Transparency Program to ensure dual protection for both Google indexing optimization and brand rights.
