2024外贸客户资源开发指南：7个值得关注的海外小众电商平台（下）
2024外贸客户资源开发指南：7个值得关注的海外小众电商平台（下）
2024 Global Customer Acquisition Guide: 7 Niche Overseas E-commerce Platforms Worth Watching (Part 2)
跨境电商行业竞争日益激烈，多渠道、多市场布局成为卖家突围的关键策略。除了亚马逊、TEMU、TikTok等主流平台外，许多海外精品小众平台也展现出巨大潜力。本文将介绍6个值得关注的海外电商平台，帮助卖家拓展全球市场。
The e-commerce industry is becoming increasingly competitive, and multi-channel, multi-market strategies have become key for sellers to stand out. In addition to mainstream platforms like Amazon, TEMU, and TikTok, many niche overseas platforms also show great potential. This article introduces 6 overseas e-commerce platforms worth watching to help sellers expand globally.
1. 日本乐天 (Rakuten Japan)
作为日本最大电商平台之一，乐天占据日本电商市场27.8%的份额，用户覆盖日本80%的人口。平台营商环境良好，无跟卖、刷单等现象。
As one of Japan's largest e-commerce platforms, Rakuten holds 27.8% of Japan's e-commerce market share, covering 80% of the population. The platform has a good business environment with no reselling or fake reviews.
2. 美客多 (Mercado Libre)
拉美地区最大电商平台，业务覆盖18个国家。巴西站是其核心市场，支持跨境卖家自发货模式。
The largest e-commerce platform in Latin America, covering 18 countries. Its Brazil site is the core market, supporting cross-border seller self-delivery.
3. ManoMano
欧洲领先的DIY和园艺电商平台，主要活跃于法国市场，提供专属物流服务Mano Fulfilment。
Europe's leading DIY and gardening e-commerce platform, mainly active in the French market, offering dedicated logistics services.
4. Falabella
南美知名电商平台，3C产品是其最热销类目，现已开放中国卖家入驻智利站点。
A well-known South American e-commerce platform where 3C products are the best-selling category, now open to Chinese sellers in Chile.
5. ePRICE
意大利知名电商平台，主攻3C电子产品，中国卖家数量较少，入驻竞争小。
An Italian e-commerce platform specializing in 3C electronics, with few Chinese sellers and low competition.
6. Wayfair
美国家居垂直电商平台，供应商无需支付佣金，平台负责营销和物流。
A US home furnishing vertical platform where suppliers don't pay commissions, and the platform handles marketing and logistics.
想快速入驻这些潜力平台？参加2024雨果跨境全球平台资源大会，与官方招商经理面对面交流。
Want to join these promising platforms quickly? Attend the 2024 Hugo Cross-border Global Platform Resources Conference to meet with official investment managers.
