如何从零开始做好亚马逊无货源模式?避免亏损的关键策略
如何从零开始做好亚马逊无货源模式?避免亏损的关键策略
How to Start Amazon Dropshipping from Scratch? Key Strategies to Avoid Losses
亚马逊电商平台现在难做吗?
Is Amazon E-commerce Platform Difficult Now?
与前两年相比,亚马逊电商平台的确变得更加具有挑战性。随着电商行业的快速发展和平台规则的不断调整,操作难度确实有所增加。然而,如果将亚马逊与其他电商平台或实体店相比,它仍然相对简单许多。
Compared to two years ago, the Amazon e-commerce platform has indeed become more challenging. With the rapid development of the e-commerce industry and continuous adjustments to platform rules, the operational difficulty has increased. However, when compared to other e-commerce platforms or physical stores, Amazon is still relatively simpler.
为何有人亏到无极限?
Why Do Some People Suffer Unlimited Losses?
1. 前期资金预估问题:虽然开设亚马逊店铺不需要大量资金(一个店铺不到千元即可启动),但前期需要垫付拍单费用和物流费用。有些人野心过大,一次性运营几十个店铺,却忽视了亚马逊的回款周期,导致资金链断裂。
1. Initial Capital Estimation Issues: Although opening an Amazon store doesn't require a lot of capital (less than a thousand yuan per store), upfront costs like order payments and logistics fees need to be covered. Some people are overly ambitious, operating dozens of stores at once but neglecting Amazon's payment cycle, leading to cash flow problems.
2. 投机取巧的心态:部分做过国内电商的卖家错误地将国内刷单的习惯带到亚马逊,结果导致店铺被封。这些人虽然有经验,但方向错误,最终导致失败。
2. Shortcut Mentality: Some sellers with domestic e-commerce experience mistakenly bring their "brushing" habits to Amazon, resulting in store bans. Although experienced, their wrong approach leads to failure.
从零起步,如何做好亚马逊无货源模式?
How to Succeed in Amazon Dropshipping from Scratch?
1. 合理预估资金:确保有足够的资金覆盖前期垫付费用,避免因资金短缺影响运营。
1. Proper Capital Estimation: Ensure sufficient funds to cover upfront costs and avoid operational disruptions due to cash shortages.
2. 多样化选品测试:前期可以多选一些产品进行测试,增加成功机会,但避免盲目选择。
2. Diversified Product Testing: Test multiple products initially to increase success chances, but avoid random selections.
3. 熟悉平台规则:了解并遵守亚马逊的规则,避免因违规操作导致店铺被封。
3. Understand Platform Rules: Learn and comply with Amazon's policies to avoid store bans due to violations.
4. 耐心坚持:新店铺初期利润较低,但只要坚持优化,第二个月通常会有明显改善。
4. Patience and Persistence: New stores may have low initial profits, but with consistent optimization, significant improvements usually appear by the second month.
(来源:一叶知秋)
(Source: Autumn Leaves)