Google推广：外贸企业逆势增长的营销利器

Google推广：外贸企业逆势增长的营销利器

Google Ads: A Powerful Marketing Tool for Foreign Trade Enterprises' Counter-trend Growth

中国外贸强势反弹，6月份增速重回两位数，给众多外贸企业带来了新的发展机遇。在这个关键时期，如何通过Google推广快速找到目标客户，成为企业最关心的问题。

China's foreign trade has rebounded strongly, with June growth returning to double digits, bringing new development opportunities to numerous foreign trade enterprises. At this critical juncture, how to quickly find target customers through Google Ads has become the most pressing concern for businesses.

根据海关总署最新数据，今年上半年我国货物贸易进出口总值达19.8万亿元人民币，同比增长9.4%。其中出口表现尤为亮眼，增长13.2%。5、6月份外贸增速明显回升，分别达到9.5%和14.3%。

According to the latest data from the General Administration of Customs, China's total goods trade import and export value reached 19.8 trillion yuan in the first half of this year, a year-on-year increase of 9.4%. Exports performed particularly well, growing by 13.2%. Foreign trade growth rebounded significantly in May and June, reaching 9.5% and 14.3% respectively.

Google推广作为全球最大的搜索引擎营销平台，能够帮助外贸企业精准定位海外买家。通过关键词优化、精准投放和数据分析，企业可以快速触达目标市场，这正是当前外贸企业最需要的营销解决方案。

Google Ads, as the world's largest search engine marketing platform, can help foreign trade enterprises accurately target overseas buyers. Through keyword optimization, precise placement, and data analysis, businesses can quickly reach target markets, which is exactly the marketing solution that foreign trade enterprises need most at present.

外贸复苏的三大驱动力：

Three Major Drivers of Foreign Trade Recovery:

1. 订单集中释放：前期受疫情影响积压的出口订单在5、6月份集中释放

1. Concentrated Order Release: Export orders accumulated due to earlier pandemic impacts were released intensively in May and June

2. 汇率因素：人民币汇率保持在6.7左右，较去年同期的6.4有明显优势

2. Exchange Rate Factors: The RMB exchange rate remained around 6.7, showing significant advantages compared to 6.4 during the same period last year

3. 价格支撑：全球大宗商品价格虽高位回落，但出口订单价格仍保持相对高位

3. Price Support: Although global commodity prices have fallen from highs, export order prices remain relatively high

对于想要拓展海外市场的外贸企业来说，Google推广提供了精准的客户定位能力。通过设置相关行业关键词、目标地域和客户画像，企业可以将产品信息精准推送给潜在买家。

For foreign trade enterprises looking to expand overseas markets, Google Ads provides precise customer targeting capabilities. By setting relevant industry keywords, target regions, and customer profiles, businesses can accurately push product information to potential buyers.

重点区域表现突出：

Outstanding Performance in Key Regions:

长三角地区6月份进出口同比增长14.9%，高于全国整体增速。其中上海在经历疫情冲击后，6月份进出口已恢复正增长，环比增长高达35.6%。这些地区的快速复苏为全国外贸稳定增长提供了有力支撑。

The Yangtze River Delta region saw import and export growth of 14.9% year-on-year in June, higher than the national average. Shanghai, after experiencing pandemic impacts, returned to positive growth in June with import and export increasing by 35.6% month-on-month. The rapid recovery in these regions has provided strong support for national foreign trade stability.

Google推广策略建议：

Google Ads Strategy Recommendations:

1. 关键词优化：根据目标市场搜索习惯设置精准关键词

1. Keyword Optimization: Set precise keywords based on target market search habits

2. 地域定位：重点投放外贸复苏较快的国家和地区

2. Geographic Targeting: Focus on countries and regions with faster foreign trade recovery

3. 多语言广告：针对不同市场使用当地语言进行推广

3. Multilingual Ads: Use local languages for different target markets

4. 数据分析：持续优化广告效果，提高投资回报率

4. Data Analysis: Continuously optimize ad performance and improve ROI

展望下半年，虽然面临全球经济增速放缓等挑战，但通过有效的Google推广策略，外贸企业仍然可以抓住机遇，实现业务增长。商务部也表示将继续帮助企业降低综合成本，提高接单和履约能力。

Looking ahead to the second half of the year, although facing challenges such as slowing global economic growth, foreign trade enterprises can still seize opportunities and achieve business growth through effective Google Ads strategies. The Ministry of Commerce has also stated that it will continue to help enterprises reduce comprehensive costs and improve order-taking and fulfillment capabilities.

随着国家稳经济政策措施的落地见效，加上专业的Google推广助力，中国外贸有望继续保持稳定增长态势，为全球贸易复苏注入强劲动力。

With the implementation of national economic stabilization policies and the support of professional Google Ads, China's foreign trade is expected to maintain stable growth, injecting strong momentum into global trade recovery.