吴中SEO推广费用及谷歌搜索推广步骤全解析
网站SEO站外推广的秘密武器！对于网站SEO站外推广，通常主要分为两种情况：一是获取网站排名，二是获取网站流量。
The Secret Weapon of Off-site SEO Promotion! For off-site SEO promotion, it is generally divided into two situations: one is to obtain website rankings, and the other is to obtain website traffic.
一、获取网站排名
1. Obtaining Website Rankings
SEO在站外获取网站排名的途径，主要是依托外链建设，常见的外链建设方法包括：
The way SEO obtains website rankings off-site mainly relies on link building. Common link building methods include:
1. 内容营销
1. Content Marketing
如果你的站点具有一定流量基础，那么你可以基于内容为王，利用优质原创内容，促使访问者进行有效的转发。
If your site has a certain traffic base, you can focus on content as king, using high-quality original content to encourage visitors to share effectively.
2. 行业投稿
2. Industry Submissions
向行业权威站点，以及同行网站进行投稿，从而获取外链稳步增长，确保目标站点的投稿栏目与稿件内容高度相关。
Submit articles to authoritative industry sites and peer websites to steadily increase backlinks, ensuring that the submission sections of the target sites are highly relevant to the content.
3. 软文发布
3. Soft Article Publishing
软文发布类似于行业投稿，但它大部分是基于付费的形式，在新闻源站点进行投放文章，从而促使搜索引擎对软文中链接提高信任度。
Soft article publishing is similar to industry submissions, but it is mostly paid, placing articles on news source sites to increase search engine trust in the links within the articles.
4. 制作链接诱饵
4. Creating Link Baits
收集可利用资源，进行外链建设，比如：SEO教程、实用的小工具、对某个行业的分析报告，亦或是一个信息图表。
Collect usable resources for link building, such as SEO tutorials, practical tools, industry analysis reports, or infographics.
5. 友情链接交换
5. Friendly Link Exchange
交换链接是外链建设的一个常规做法，值得提醒的是，你需要重点查看换链接站点的网站权重、导出链接、导入链接权重、关键词排名情况，以及是否处于网站降权中。
Link exchange is a common practice in link building. It is worth noting that you need to focus on the website authority, outbound links, inbound link authority, keyword rankings, and whether the site is under penalty.
二、获取网站流量
2. Obtaining Website Traffic
1. 社交网络
1. Social Networks
利用新媒体平台获取网站流量，也是网站SEO站外推广的一种形式，这是品牌建设与传播的重要途径，有利于提升品牌词的搜索量，从而提升搜索引擎对网站的权威度评级。
Using social media platforms to obtain website traffic is also a form of off-site SEO promotion. It is an important way for brand building and dissemination, which helps increase the search volume of brand terms and improve the search engine's authority rating of the website.
2. 电子邮件
2. Email Marketing
电子邮件营销是中小企业向客户、合作伙伴传达重要信息的有效传播途径。需要花费一定时间的是如何收集整理目标邮件地址，以及如何撰写多个邮件模板，通过什么渠道，以什么方式，采用什么时间节点发布。
Email marketing is an effective way for small and medium-sized enterprises to convey important information to customers and partners. It takes time to collect and organize target email addresses, write multiple email templates, and determine the channels, methods, and timing for sending them.
3. 问答推广
3. Q&A Promotion
问答平台是高流量的聚集地，比如知乎、百度知道、悟空问答等，我们需要合理利用平台规则，进行站外推广。
Q&A platforms are high-traffic hubs, such as Zhihu, Baidu Knows, and Wukong Q&A. We need to make reasonable use of platform rules for off-site promotion.
4. 付费推广
4. Paid Promotion
站外快速获取流量的途径通常是利用付费推广，主要包括SEM、网站联盟、DSP、KOL付费转发等内容，以这种方式获取的流量相对精准。
The quick way to obtain traffic off-site is usually through paid promotion, including SEM, website alliances, DSP, KOL paid forwarding, etc. The traffic obtained in this way is relatively precise.
值得提醒的是，付费推广落地页的设计十分重要，流量引导入口、跳出页面、如何转化都需要认真设计。
It is worth noting that the design of the paid promotion landing page is very important. The traffic entry points, exit pages, and conversion methods all need to be carefully designed.
