跨境电商成功的关键：了解外国人网购喜好
在庞大的跨境市场中，了解外国消费者的购买喜好显得尤为关键。针对不同国家的消费习惯和偏好，我们整理了部分国家消费者的购买喜好，以便于更有针对性地了解海外市场。
In the vast cross-border market, understanding foreign consumers' purchasing preferences is particularly crucial. We have compiled shopping preferences of consumers in some countries based on their consumption habits and preferences to better understand overseas markets.
北美市场
North American Market
北美市场是中国跨境电商出口的主要市场，该市场的消费水平及购买需求极大，他们对于市场的商品要求极高，如果之前购买过品质不错的商品，一定会记住牌子，进行复购，所以跨境卖家需要把好质量关。
The North American market is the main export market for Chinese cross-border e-commerce. Consumers in this market have high purchasing power and demand, and they have extremely high requirements for product quality. If they have purchased good quality products before, they will definitely remember the brand and make repeat purchases. Therefore, cross-border sellers need to ensure product quality.
另外，美国的最大节日都集中在下半年，比如圣诞节、网购星期一、黑色星期五等，跨境电商卖家，不妨在这些大型节日上多下功夫。
In addition, major U.S. holidays are concentrated in the second half of the year, such as Christmas, Cyber Monday, and Black Friday. Cross-border e-commerce sellers should focus more on these major holidays.
南美市场
South American Market
南美共有十几个国家和地区，大部分属于发展中国家，是跨境电商的一个新兴市场。以巴西为代表，其巨大的发展潜力越来越受到各大跨境电商平台及其卖家的青睐。
South America consists of more than a dozen countries and regions, most of which are developing countries and represent an emerging market for cross-border e-commerce. Brazil, in particular, with its huge development potential, is increasingly favored by major cross-border e-commerce platforms and sellers.
互联网的普及率和社交媒体的广泛使用都是巴西市场被看好的主要原因，消费者的消费能力并不比中国差。
The high internet penetration rate and widespread use of social media are the main reasons why the Brazilian market is highly regarded. Consumers' purchasing power is no less than that of China.
欧洲市场
European Market
英国：英国人的计划性很强，比较关注产品细节，追求产品的质量和实用性。因此，亚马逊英国站的中国跨境卖家，可以按照英国消费者的习惯、喜好、风俗文化、消费特征等条件进行本土化运营。
UK: British consumers are highly organized, pay attention to product details, and pursue product quality and practicality. Therefore, Chinese cross-border sellers on Amazon UK can localize their operations based on British consumers' habits, preferences, customs, and consumption characteristics.
法国：法国消费者网购目的性相对而言比较强，很多时候都是确定了想要购买什么产品才去网上进行购买的。一般会在网站上直接搜索自己想要的产品，准确、全面和富有吸引力的产品信息能够更有效的吸引他们。
France: French consumers have relatively strong purchasing intentions when shopping online. They often determine what they want to buy before going online. They usually search directly for the products they want on websites, and accurate, comprehensive, and attractive product information can more effectively attract them.
德国：德国本土的产品是相当优质的，所以外国的产品要想在德国市场上立足，就需要在品质上精益求精，才能得到德国人的认可。卖家们需要知道，德国的退货率将近50%，这与德国的法律和他们的消费行为有关。
Germany: Local German products are of high quality, so foreign products need to excel in quality to gain recognition in the German market. Sellers should be aware that Germany's return rate is nearly 50%, which is related to German laws and consumer behavior.
俄罗斯：被视为中国出口的重要市场之一。据可靠数据显示，俄罗斯的线上购物习惯已经养成，各联邦区的线上消费人群占人口比重都在64%以上。其中，年轻消费群体是巨大的购买力。
Russia: Considered one of the important markets for Chinese exports. Reliable data shows that online shopping habits have been established in Russia, with online consumers accounting for more than 64% of the population in each federal district. Among them, young consumers represent a huge purchasing power.
东南亚市场
Southeast Asian Market
目前东南亚地区的上网人数接近2亿人。互联网渗透率高达48%，是一个典型的多语种的区域，语种在10种左右，中国跨境卖家想要开拓东南亚市场，多语种的跨境电子商务运作就变得非常重要。
Currently, the number of internet users in Southeast Asia is close to 200 million. With an internet penetration rate of 48%, it is a typical multilingual region with about 10 languages. For Chinese cross-border sellers looking to expand into the Southeast Asian market, multilingual cross-border e-commerce operations become very important.
东南亚的互联网买家大部分都是基于移动端，其移动端的交易比例在62%以上，因此进军东南亚市场，适应当地的移动消费群体的习惯和需求是很重要的。
Most internet buyers in Southeast Asia are mobile-based, with mobile transactions accounting for more than 62%. Therefore, entering the Southeast Asian market requires adapting to the habits and needs of local mobile consumers.
